WCRS creates Bueno campaign
WCRS has created a TV campaign for Ferrero’s Kinder Bueno.
WCRS has created a TV campaign for Ferrero’s Kinder Bueno. The campaign will go on air on February 2.
WCRS has created a TV campaign for Ferrero’s Kinder Bueno.
WCRS has created a TV campaign for Ferrero’s Kinder Bueno. The campaign will go on air on February 2.
Carlton Media Sales has struck a deal for Motorola to sponsor ITV1 movies for a year. Sponsorvision negotiated the deal on behalf of Motorola, and it will also develop and produce the credits and break bumpers…
A furious legal fight has broken out between Renault UK and Alliance & Leicester after a report sponsored by the bank claimed the carmaker’s Laguna model loses its value faster than any other car in the UK.
Radnor Hills Mineral Water Company is launching a range of soft drinks called Honest To Goodness. The product is made from sparkling spring water and fruit juice.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.