Month: April 2004

Celebrities sell, but has Hamish sold out?

Marketing Week

The Diary thinks Hamish Pringle needs a holiday. He’s been living his art too long. His latest book, Celebrity Sells, is out, but Pringle seems to have been taking its precepts too literally, and is trying to sell his book by being a celebrity. Hence the e-mail sent (on a Saturday – he must be […]

Poole position at Bullrun

Marketing Week

Ex-Diesel marketing chief Paul Poole has been appointed to the new position of marketing director at global motor racing event Bullrun, which styles itself “the world’s most glamorous rally”. Poole will oversee the development of the brand and create a marketing push to secure financial backers. He will also be responsible for brand protection of […]

Lowe create Vauxhall Movano campaign

Marketing Week

Lowe has created a television campaign for the Vauxhall Movano heavy van, the first time a Vauxhall van has been advertised on TV since 1992. The ad will break on April 6 during a Champions League football match on ITV, and will run for a month. It shows a cowering apprentice who lights a match […]

US marketer takes Nissan global post

Marketing Week

Nissan Motor Company has appointed Steven Wilhite as its global marketing chief, following a top-level management reshuffle. He replaces Jean-Jacques LeGoff, who returns to Renault. Renault, which has a 44 per cent controlling stake in Nissan, has not said what role LeGoff will be filling. Renault’s top marketer at the moment is François Hinfray, who […]