Abbott Mead Vickers.BBDO revives 7UP
Marketing WeekAbbott Mead Vickers.BBDO has revived 7UP brand icon Fido Dido for a £1.5m marketing campaign to include on-pack and digital activity.
Abbott Mead Vickers.BBDO has revived 7UP brand icon Fido Dido for a £1.5m marketing campaign to include on-pack and digital activity.
Maiden Group, the outdoor ad company, has reported a drop in pre-tax profits from &£6.4m last year to &£5.3m on turnover that increased from &£82.1m to &£88.1m.
What is experiential marketing? Some would argue that it’s field marketing in another guise, but fledgling trade body the Brand Experience Association claims otherwise. David Benady reports
The Radio Advertising Bureau has revealed that commercial radio increased its share of advertising from 6.6 per cent in 2002 to 6.9 per cent last year.
Base London, the footwear and fashion brand, has appointed TBWA/Edinburgh to handle its &£2m advertising account. The appointment, overseen by brand manager Becky Munslow, was made without a pitch following a credentials viewing from five agencies. The Edinburgh agency takes the business from Banc. The agency’s first work for Base will be on a new […]
Baby and toddler food company Nutricia has appointed former Diageo marketer Alistair Bradley as marketing director. He replaces Will Ghali, who left the company earlier this year. Bradley will be responsible for developing the Cow & Gate and Milupa brands. His appointment comes as Nutricia’s parent company, Amsterdam-based Royal Numico, prepares to carry out a […]
PZ Cussons has overhauled its UK and international marketing teams following the departure of marketing chief Dominic Box to Premier Foods. Cussons has folded Box’s position of UK marketing director into an overall sales and marketing role. This has been handed to former sales director Neill Craigie. Craigie, who will hold the title of commercial […]
If you’re a client of MediaCom, and you noticed a slight dip in service levels on Monday March 8, you’ll be glad to know it wasn’t because the staff had been out on a weekend drinking session – although they may have wished they had. In fact, 74 MediaCom workers had run the Flora Half […]
Hennes & Mauritz is reviewing its £2m UK media account out of Universal McCann.
Cadbury is launching a premium extension to its boxed-chocolate brand Roses to challenge upmarket brands and high-end offerings from retailers. The Roses Luxury Collection, which will be launched later this year, will use the Roses logo and Cadbury’s colour purple, but the packaging will be different from the standard box. The chocolates will not be […]
In the old days, companies were named after their founder – and run by his descendants – and marketing comprised simple slogans – “Buy Hopkins’ excellent boot polish” – and pictures of scantily clad women. In some parts of the world (Manchester, for instance) it seems the old days persist. Local brewer JW Lees has […]
Woolworths head of marketing communications Mark Trinder and Kraft Foods media controller Clive Austin have been elected as chairman and vice-chairman of the Incorporated Society of British Advertisers’ TV Action Group.
Ex-Diesel marketing chief Paul Poole has been appointed to the new position of marketing director at global motor racing event Bullrun, which styles itself “the world’s most glamorous rally”. Poole will oversee the development of the brand and create a marketing push to secure financial backers. He will also be responsible for brand protection of […]
Marks & Spencer is launching a lingerie range called Truly You, which features laces and satins.
Premier Foods general marketing manager John Steel has left the company to set up a marketing consultancy. His replacement has yet to be appointed.