Sci-Fi Channel unveils new identity
Marketing WeekThe Sci-Fi Channel is unveiling a new identity from April 5 that aims to broaden the perceptions of the channel by including references to its fantasy and paranormal shows.
The Sci-Fi Channel is unveiling a new identity from April 5 that aims to broaden the perceptions of the channel by including references to its fantasy and paranormal shows.
…TBWA/London has created a poster campaign for John Smith’s Extra Smooth Bitter featuring Englelbert Humperdinck.
AOL has launched a £20m multi-media advertising campaign to support the UK launch of AOL 9.0.
UEFA, the European football governing body, is to overhaul its UEFA Cup brand next year as a first step towards finding headline sponsors for the annual competition. The revamp has been sparked by worries within UEFA that the cup is being marginalised by its more prestigious sister competition, the UEFA Champions League, which boasts the […]
Love, the Manchester-based agency, has been appointed to develop a £1.5m press, outdoor and online advertising campaign for new online electronics retailer epinx.com. PHD Compass will handle media planning and buying.
Hipp Organics, the baby food company, is launching a dried baby food range it claims is cheaper than non-organic alternatives. The range includes cereals and puddings.
Coca-Cola Great Britain is to build on its links between Diet Coke and the film industry with a Diet Coke Film Fest promotion that will encourage UK customers to vote for their favourite movie of all time. The public will be asked to vote via a &£1.5m through-the-line campaign that includes television, press and online […]
Renault has extended its long-term sponsorship of Channel 4 drama to the end of the year. The new deal negotiated by Carat will feature credits and break bumpers for the Renault Espace, using the line ‘The best seats in the house’.
IPC Media is adding to the already crowded teen magazine market with the launch of TeenNow this week. A spin-off of its successful celebrity magazine, Now, the teen title will aim to rival EMAP’s Sneak. TeenNow, to be priced at 1.50, will initially be launched as a one-off before it is rolled out as a […]
All the effort in the world can go into a show, but if the top decision-makers don’t attend, what’s the point? All parties must take responsibility for attracting them, says Paul Gander
On the marketing Richter scale, a breakaway from the Field Marketing Council ostensibly rates ‘small earthquake in Chile’ status. Nevertheless, it raises some interesting issues about trade bodies as a whole, and the way they are perceived. The first point to note is that breakaways are the product of frustration; frustrated ambition possibly, but certainly […]
It is the media planning industry’s accountability, despite unpopularity in some quarters, that makes it attractive to clients.
Boots is launching a range of value products, called Boots Basics, as part of a fightback against the low prices offered by supermarket rivals. The low-price health and beauty range has been introduced as part of an initiative to change people’s perceptions about the value for money that Boots offers. It follows the retailer’s “Lower […]
The Advertising Standards Authority has censured French Connection for sending out an unsolicited FCUK mail order catalogue, which features T-shirts that state ‘Sexy as FCUK’ and ‘Inter-Course Activities FCUK Polytechnic’.
Littlewoods has appointed Marks & Spencer head of marketing for womenswear Matt Stead as marketing director of its Littlewoods branded stores.