Masterfoods promotes Fiona Dawson
Marketing WeekMasterfoods has appointed UK managing director and head of sales Fiona Dawson as vice-president of European marketing for snack food. There are no plans to replace her in the UK role.
Masterfoods has appointed UK managing director and head of sales Fiona Dawson as vice-president of European marketing for snack food. There are no plans to replace her in the UK role.
Gulf Air is reviewing its media planning and buying account as the airline looks to drive revenues following the downturn caused by the conflict in the Gulf last year. The airline normally invests &£1.5 to &£2m in advertising in the UK, but scaled down its spend to &£100,000 last year as demand for flights to […]
Ogilvy & Mather has created a £2.5m ad campaign to support Lever Fabergé’s Dove Firming range, which features ordinary women rather than models.
Delaney Lund Knox Warren has developed a £5m campaign for Teletext Holidays, which includes TV, press, outdoor and online advertising.
TBWA/London has created a £13m ad campaign for Lever Fabergé’s detergent Persil featuring footballer Michael Owen and other undisclosed celebrities.
DDB Worldwide and OMD have created a pro bono global campaign for Save the Leatherback Turtle. It aims to persuade consumers not to eat swordfish, shark and tuna.
Even though WCRS has passed the National Lottery baton to Abbott.Mead Vickers.BBDO, I must help to redeem the reputation of my ex-client from the ravages of your out-of-control keyboard (MW last week). I was surprised at the lack of recognition of the fact that in less than ten years Camelot has built some of the […]
The Business, the financial weekly newspaper owned by the Barclay brothers, is negotiating a distribution deal with Newsquest Media to deliver 100,000 free copies direct to targeted London homes. The deal with the regional press publisher, which has yet to be finalised, is intended to replace The Business’s distribution contract with the Mail on Sunday. […]
Who says that there is no “scientific measurement” to access the real influence that sponsorship has on consumers? (Ben Pincus, Letters, MW last week) Millward Brown has for many years carried out sophisticated and sensitive measures of sponsorship effectiveness (particularly as part of the total communications measurements on our Advanced Tracking Programmes – ATPs). The […]
ITV is launching a pay-per-view television experiment over the internet, with classic episodes of The Bill to be made available to broadband subscribers.
As an increasing number of value and premium ranges crowd the market, will the middle-market jeans brands be able to maintain their dominance?
A MORI poll shows that UK companies and fund managers have radically different views on their dialogue. What’s gone wrong?
Sara Weller may not be one of marketing’s most flamboyant characters, but she is known to be one of its most talented. As she prepares to take on her next challenge as Argos managing director, Amanda Wilkinson looks beyond the cool exterior th
Mr Peanut may still wear a top hat and monocle, but brand directors are to make a modern man of him. It seems the lazy days are over.
Totesport has confirmed its deal with the England and Wales Cricket Board (ECB) to become the sponsor of the totesport League, formerly known as the National Cricket League (MW last week).