BA’s Dale Moss retires in June
Marketing WeekBritish Airways director of worldwide sales Dale Moss will retire in June.
British Airways director of worldwide sales Dale Moss will retire in June.
The Bridge has been appointed to handle the Scottish National Blood Transfusion Service’s advertising business, replacing the now defunct Faulds Advertising. MediaCom has been appointed to handle media planning and buying.
FCUK is considering turning its digital radio station (FCUK FM), which launches this week, into a permanent in-store feature that will carry third-party advertising.
In response to Mr Starkey’s comments last week (Letters, MW last week), I would like to point out that TalkSport is not being ageist; we are being bottist. The reason we are hostile to large, flabby arses is that they belong to people who spend their entire time sitting on them instead of getting down […]
Classic FM, the GWR-owned national commercial station, is launching its first advertiser-funded programming with insurance company Prudential. The deal will also include advertorials about the importance of financial planning. Composer’s Notes will be a series of hour-long shows about composers’ lives and their financial situations, and will include a showcase of their music. The Saturday […]
The John Lewis Partnership is considering a move into other financial services products, such as household contents insurance, following the launch of its credit card last week.
Last week’s Cover Story “Achilles’ Heel” was confusing, inaccurate and contradictory. “Under Siege Once Again” screamed the headline, before claiming that UK legislation “prevents others from competing effectively”. You appear to be suggesting that the National Lottery is not performing and does not face competition. The reverse is true: Camelot operates in a number of […]
The Sci-Fi Channel is unveiling a new identity from April 5 that aims to broaden the perceptions of the channel by including references to its fantasy and paranormal shows.
All the effort in the world can go into a show, but if the top decision-makers don’t attend, what’s the point? All parties must take responsibility for attracting them, says Paul Gander
Woolworths head of marketing communications Mark Trinder and Kraft Foods media controller Clive Austin have been elected as chairman and vice-chairman of the Incorporated Society of British Advertisers’ TV Action Group.
Next is to cut the direct marketing spend for its Next Directory catalogue because of diminishing response rates.
Ford vice-president of global marketing Jan Valentic has resigned to join WPP agency Young & Rubicam Brands, where she will be in charge of the Microsoft account. Her duties will be taken on by Jim O’Connor, group vice-president of marketing, sales and service for Ford North America.
Next is to cut the direct marketing spend for its Next Directory catalogue because of diminishing response rates.
Wyeth Consumer Healthcare has appointed Katherine Brown, a category director at sister company SMA Nutrition, as its marketing director. She will run the company’s £6m advertising pitch.
Toyota has revamped its brand identity with a new three-dimensional chrome logo and a new tagline: ‘Today, tomorrow, Toyota’. It is also launching a &£6m advertising offensive for its new Corolla Verso compact MPV.