Carlsberg official Tottenham Hotspur Beer
Carlsberg has signed up to be the official beer of Tottenham Hotspur, replacing Carling. The deal includes branding on the stadium signage and player appearances.
Carlsberg has signed up to be the official beer of Tottenham Hotspur, replacing Carling. The deal includes branding on the stadium signage and player appearances.
The financial services firm is bolstering its brand marketing capabilities with the creation of a new role dedicated to growing its “market visibility”.
Definitions of marketing are wide-ranging and inconsistent, but it’s up to organisations to work out what it means and how it can help them.
Britvic CMO Cindy Tervoort believes in using creativity to drive business impact, but is wary of how “fragmenting” budget can stop brands standing out.
The changes are aimed at making the two segments “more connected” to the Johnson & Johnson brand, the business says.