Quaker Foods promotes Mary Dillon
Marketing WeekQuaker Foods has promoted vice-president for marketing Mary Dillon to president of the company, based at the company’s Chicago head office.
Quaker Foods has promoted vice-president for marketing Mary Dillon to president of the company, based at the company’s Chicago head office.
Ofcom, the television watchdog, has banned a Land Rover ad for glamourising gun culture after receiving 348 complaints. The ad, created by Rainey Kelly Roalfe Campbell/ Y&R, shows a woman rushing after a man with a gun, which she then uses as a starting pistol.
In the old days, when the Diary was roping steers on a Texas dude ranch, life was simple: the only things that got branded were the cows’ rears. These days, it seems that everything and anything can be branded – so much so that things have come full circle, from branded backsides on the range […]
Associated’s new frontman Beatty has a good newspaper pedigree but internal turf wars and the Telegraph squaring up for a fight means that his won’t be an easy ride, says Branwell Johnson
Centaur, publisher of Marketing Week, is to launch the first weekly magazine for finance directors and financial controllers, called Finance Week. It will appear in the autumn. The editor will be Marketing Week columnist and former deputy editor Sean Brierley.
Yell has moved its £4m television buying business from The Allmond Partnership to PHD.
The life of a journalist can be a dangerous one but, while the reporters in Iraq have good reason to be on their guard, Marketing Week‘s finest usually sleep easy at night. That was until a package arrived at MW HQ, full of first-aid supplies. But the Diary thinks it may have got to the […]
Leo Burnett has created a press and outdoor campaign for Fiat’s Multipla, which has been redesigned following consumer resistance to its idiosyncratic looks. The ads play on its key feature of two rows of three seats in a variety of executions.
Brands’ promises of ‘customer service’ often mean ‘anonymous call centres’. This isn’t acceptable, says Robert Dwek – when we interact, we’re individuals
Express Newspapers will continue to operate the West Ferry printing plant as a joint venture with the Telegraph Group following the group’s acquisition by Sir David and Frederick Barclay.
Nationwide Building Society is set to review its £15m advertising account held by Leagas-Delaney London.
An Ofcom review shows that we are spending more time and money than ever on online services, so why is the sector ignored by marketers?
Brown-Forman is reported to be the front-runner to buy Glenmorangie whisky, which went up for sale last week. Brown-Forman already controls 25 per cent of Glenmorangie’s non-voting shares.
Quiet Storm has created a through-the-line campaign to promote new shows on the Sci Fi Channel this autumn. The campaign features members of the public talking about paranormal experiences. It has the strapline ‘There’s a bit of a geek in all of us.’
Interbrew has changed its name to InBev, following approval of its merger with Brazilian brewer AmBev. Brent Willis, Interbrew chief commercial officer, retains his position.