The purchase of Odeon and UCI Cinemas by private equity company Terra Firma has cast doubt over the position of the cinema chains’ marketing chiefs. Both chains have long-serving marketing teams. Odeon’s marketing is headed by Luke Vetere, recently promoted from marketing manager to marketing director (MW June 17). UCI’s head of marketing is Janet […]
Batchelors is extending its Cup a Soup range with the launch of a new range of single service soups with flavoured croutons in a separate container. Cup a Soup + Crunch will be supported by an £8m marketing campaign, which includes TV.
HHCL/Red Cell has devised a brand awareness campaign for Singapore Airlines using wrapped taxis in London and Manchester. It is the first time a campaign for the airline has not used the image of the Singapore Girl air hostess.
TalkSport, the national commercial talk radio station, is launching a TV campaign on Sky Sports on September 4. The campaign will focus on the lengths men will go to to listen to Talksport.
The Digital Radio Development Bureau has announced that Vauxhall is the first car manufacturer to offer DAB digital radios as standard. The Astra SXi Digital will be available from October.
TalkSport, the national commercial talk radio station, is launching a TV campaign on Sky Sports on September 4. The campaign will focus on the lengths men will go to to listen to Talksport.
Tesco has launched an own-brand broadband service priced at £19.
What a wonderful gem of an article from Murray (MW last week). When McDonald’s first arrived in this country I remember, after grabbing my paper bag full of burger and fries off the counter, hearing that phrase – “Have a nice day” – blurted out, in a Brummie accent, to my back as I made […]
Market leader British Gas’s position is under attack as rivals turn its announcement of record price rises into an opportunity for poaching its disgruntled customers.
The Greek National Tourist Board is reviewing its advertising agency.
Pepsi has insisted that fans attending the Champions Trophy cricket tournament will be screened to check that they are not bringing in sizeable quantities of products from rival snack and drink companies. The initiative is to prevent ambush marketing of Pepsi’s sponsorship.
Guardian Newspapers marketing director and former ONdigital marketer Marc Sands has emerged as a prime candidate to be ITV’s marketing director. Interviews are taking place this week to fill the role left vacant by marketing and commercial director Jim Hytner, who is leaving ITV to become Barclays group brand and UK banking marketing director. It […]
Ian Schoolar, the Inland Revenue’s first marketing director, is leaving the department without a job to go to. Formerly NatWest’s head of brand advertising, Schoolar was brought in to run the Inland Revenue’s marketing four years ago, with a brief to “humanise” the face of the tax collector (MW November 16, 2000). His departure follows […]
BAT and Philip Morris contest point-of-purchase ad ban in secret High Court submission
Courts deputy managing director and former marketer Gary Tubb is leaving the company to become chief executive of British Telecom’s home communications division. Tubb will be responsible for developing the consumer hardware offers, including digital phones and broadband, that are supplied through BT’s retail network, including Dixons Group. He will also be chairman of BT’s […]