Truck to support new Gillette launches
Marketing WeekGillette is to support the launch of M3Power and its Mach3 Turbo shaving gel with a truck that will tour nationwide offering men the chance to sample the product.
Gillette is to support the launch of M3Power and its Mach3 Turbo shaving gel with a truck that will tour nationwide offering men the chance to sample the product.
I noticed with some alarm that in the brand’s recent revamp, which included revised logos and pack designs, Homepride’s Fred (surely one of the brand’s primary visual equities) is almost completely hidden away, tucked right behind the meals he is offering. Has Fred come over all shy? Or maybe he’s worried that if he emerges, […]
Alberto-Culver is to launch a line of styling products under its Tresemme haircare brand.
A company can drum brand values into staff all it likes, but unless it looks at the processes behind customer service, nothing will change. By Alan Mitchell
Reebok and Coors Fine Light Beer will be joint sponsors of ITV’s coverage of Super Bowl and the National Football League (NFL) play-offs early next year. ITV’s three-year deal with NFL begins with weekly coverage of the play-offs next January.
Britain’s manufacturing may have gone down the pan but it can still produce men who will rise to the challenge of eradicating poor loo etiquette, says Iain Murray
The Advertising Standards Authority is investigating complaints against a poster ad for Sony PlayStation 2 game America’s Most Wanted, featuring Osama Bin Laden. The complainants claim that the campaign is offensive and insensitive in the climate of unease following September 11, 2001. There have also been complaints that it could incite racial violence against Muslims. […]
The retail bakery chain Greggs has recruited Great North Eastern Railways marketer Scott Jefferson as its first group marketing director. Jefferson moves to the newly created position at Newcastle-based Greggs from the role of marketing controller at GNER. He will also oversee the Bakers Oven brand, which accounts for a fifth of the company’s outlets. […]
British Gas is planning to counteract the bad publicity resulting from its recent steep price hike in gas and electricity, with the launch of a booklet explaining the reasons behind the increase. The launch of the 16-page booklet, entitled In the Know – Energy Prices Explained, follows last week’s announcement that gas prices would rise […]
The Co-op supermarket is planning to launch a gluten-free and wheat-free ale called Green’s Discovery later this month, in an attempt to capitalise on consumers’ growing interest in food tolerance and allergies. The new ale, produced by an independent brewery based in Yorkshire, is claimed to be the first such ale brand aimed at health- […]
The purchase of Odeon and UCI Cinemas by private equity company Terra Firma has cast doubt over the position of the cinema chains’ marketing chiefs. Both chains have long-serving marketing teams. Odeon’s marketing is headed by Luke Vetere, recently promoted from marketing manager to marketing director (MW June 17). UCI’s head of marketing is Janet […]
Batchelors is extending its Cup a Soup range with the launch of a new range of single service soups with flavoured croutons in a separate container. Cup a Soup + Crunch will be supported by an £8m marketing campaign, which includes TV.
Lever Fabergé’s Persil brand is to sponsor children’s show Art Attack on ITV1.
Financial Times managing director Zach Leonard is leaving to take a senior role at wireless internet company The Cloud. Leonard was appointed FT managing director for Europe, the Middle East and Africa in July last year (MW July 17, 2003). He joins The Cloud as chief operating officer in the autumn. He began his FT […]
WH Smith has signed up Virgin Mobile to trial concessions in its high street stores. The troubled magazine, stationery and book retailer has been looking at ways to better utilise space in its larger stores that have excess capacity. Virgin Mobile is to test specialist stores in eight WH Smith outlets for one year from […]