Month: April 2005

TVR picks first full-time marketing chief

Marketing Week

TVR, the Lancashire-based sports car manufacturer, has appointed marketing consultant Phil James as its first full-time marketer to help spearhead its international expansion plans. The company launched a strategic review after it was bought by Russian millionaire Nikolai Smolenski last year (MW August 5, 2004), stating its intention to increase production and marketing activity, as […]

Daily Mail to test-run style supplement in September

Marketing Week

The Daily Mail is preparing to run a one-off glossy lifestyle supplement, to be carried by the newspaper in September. The Daily Mail Lifestyle magazine will be polythene-bagged with the main newspaper on a yet-to-be-scheduled Monday. A Mail insider says it could be a “toe in the water” test for a permanent glossy supplement. The […]

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