Former TUI UK managing director Chris Mottershead, who left the company following a restructure last year, has been appointed group chief executive at VFB Group, a holding company looking to buy specialist travel operators.
Abbott Mead Vickers.BBDO has created an advertisement for Walkers featuring Gary Lineker dressed as a giant sunflower. The ad highlights the fact that Walkers crisps are now cooked in a blend of cooking oil containing vegetable and sunflower oil. The ad breaks today (Wednesday).
M&C Saatchi has been appointed to handle the advertising account for GlaxoSmithKline’s Ribena brand. The agency beat incumbent Grey Worldwide for the business.
Since the introduction of the blanket ban on tobacco advertising, companies have been forced to take a lower profile.
Guardian Media Group (GMG) Radio has promoted Real Radio network marketing manager Helen Dickinson to chief marketer for its entire portfolio. She will be responsible for Smooth FM and soon-to-be relaunched London station Jazz FM. GMG Radio’s marketing has been overseen by chief executive John Myers since the departure of marketing director Nicola Thompson last […]
Euro RSCG has created a £1m press, radio and outdoor advertising campaign for Travelodge.
Tennent’s, the Interbrew-owned Scottish lager brand, has appointed newly formed Glasgow-based agency Dog Digital to develop a website and online marketing campaign for the launch of Brazilian football game Futsal. The £1.5m campaign, run in conjunction with the Scottish Football Association, includes television advertising and other marketing media. The website will act as the central […]
Tetley Group has expanded the role of UK commercial director Nigel Holland to include responsibility for western Europe. It has also moved Ray Duffin from a planning position to marketing controller in the UK.
The Rugby Football Union has appointed Agency Inc to promote the Powergen Cup Final between Leeds Tykes and Bath. The agency has created press ads and posters featuring the strapline ‘Get off your behind and back your side’.
“Welsh Windbag” Neil Kinnock made waves on the Continent by becoming a European Commissioner. But there was only one of him. The Diary has received news of a whole host of English windbags rampaging across mainland Europe. Last August, the people whose business it is to promote Milton Keynes (not the Football League, which has […]
The marketing practices of UK pharmaceuticals companies have been criticised in a parliamentary health select committee report published yesterday (Tuesday). The report raises concerns over the promotion of drugs that may not be necessary, a “medicalisation” of society, and attempts by some companies to influence general practitioners and other health professionals into prescribing their products. […]
Chrysalis Radio has announced that Jamie Theakston will take over the Heart 106.2 breakfast show on April 18. He replaces Jono Coleman…
Business-to-business marketers must increase their spend on their company websites, as decision-makers in UK companies are increasingly looking online for product and service information, according to new research. But B2B marketers may be able to offset some of the costs involved – 17 per cent of UK business decision-makers have accessed paid content on a […]
Kitcatt Nohr Alexander Shaw has created an online customer acquisition campaign for website Friends Reunited featuring straplines including ‘Does he still fancy your mum?’ and ‘Does she still stuff tissue down her top?’.
David Benady is absolutely right in saying that sponsorship is not “simply sticking a brand on a few banners at an event and hoping the audience notices” (MW March 24). While making resources available to promote a sponsorship in an innovative way is essential, it is also imperative that companies look on the event-provider as […]