Some people think that advertising’s an easy life, involving brainstorming sessions, table football in the office and lashings of cocaine. Try telling that to Tamara Rojo and Jonathan Cope. The lucky pair, principal dancers at the Royal Ballet, recently spent three hours at the bottom of the Crystal Palace diving pool, being kept alive by […]
M&C Saatchi has created a television ad for Foster’s Super Chilled, which will hit screens North of the border next week. The Scottish campaign, planned by Starcom MediaVest, is designed to increase Foster’s market share in a region where it is already making inroads against other well-established lager brands including Miller and Tennent’s. The M&C […]
Packaging is the last piece of marketing consumers see before purchase, so it has to stand out in a crowded retail environment and engender that vital desire to buy, says Richenda Wilson
The UK is taking to digital radio in increasing numbers, which is good news for advertisers wanting to reach a specific target group, says Karen Stacey
After an obituary fails to mention the weather map symbol inventor’s finest hour, Iain Murray puts the record straight.
Gossard Berlei marketing director Stephen Holbrook has been seconded by owner Sara Lee to handle the marketing for its lingerie brands in the US. His new role follows a reorganisation of Sara Lee’s business divisions that will see it move away from lingerie and branded apparel. Holbrook is currently overseeing the launch of the sports […]
Panasonic has signed a £1.3m sponsorship deal with Sky Movies for all films screened on Friday and Saturday evenings across the Sky Movies channels. The contract was negotiated by Vizeum and Sky Media.
McCann Erickson has been appointed to handle the £1m relaunch of the Jaffa orange brand in the UK. The agency won the business following a three-way pitch.
Coventry Building Society, the UK’s fifth-largest building society, has awarded its advertising brief, estimated to be worth £1m, to Doner Cardwell Hawkins. The agency, which won the brief following a five-way pitch overseen by the AAR, will work on a project basis initially, with a view to being retained on a longer-term basis. Previously, the […]
The future of MG Rover’s 150-strong marketing department is in doubt following claims the struggling car marque is just days away from going bust. Its top marketers include John Edwards, one of the four businessmen who bought MG Rover from BMW in 2000. He took over responsibility for marketing in 2003 after long-serving marketing director […]
Jamie Oliver has been used in agency pitch presentations for the £47m Sainsbury’s advertising account, suggesting that the supermarket may not ditch the celebrity chef from its advertising. Both shortlisted agencies, JWT and incumbent Abbott Mead Vickers.BBDO, have presented creative plans in which Oliver can be used. The celebrity chef’s contract with Sainsbury’s is under […]
Bishop’s expanded aegis to cover Government News Network and emergency briefing role
Jamie Oliver has been used in agency pitch presentations for the £47m Sainsbury’s advertising account, suggesting that the supermarket may not ditch the celebrity chef from its advertising. Both shortlisted agencies, JWT and incumbent Abbott Mead Vickers.BBDO, have presented creative plans in which Oliver can be used. The celebrity chef’s contract with Sainsbury’s is under […]
Bishop’s expanded aegis to cover Government News Network and emergency briefing role
PC World has promoted trading director Neil Old to the role of commercial director with responsibility for marketing. Old replaces previous commercial director Stephen Campbell, who has been made managing director of PC City Europe. Old will report to Keith Jones, who was made managing director of PC World last month after a stint as […]