Malaysia Airlines, one of South-East Asia’s biggest airlines, is poised to appoint Maher Bird Associates (MBA) to handle its &£1m UK advertising account. A lengthy pitch for the business, held by DDA, began last July (MW July 1, 2004). Marketing manager Martin Braisby has led the review from the UK and the final decision is […]
Lloyds TSB has launched a £12.5m group media planning review. The account is held by Zenith Optimedia. Head of marketing Alan Gilmour confirms that the AAR will oversee the review.
McDonald’s has decided against issuing an apology to customers over the Sudan 1 contamination scare after it decided that the public was “reassured and satisfied by the swift action” that the fast-food chain took to withdraw a salad dressing that contained the carcinogenic dye. McDonald’s told Marketing Week last month that it was considering apologising […]
Jamie Oliver could soon be appearing in sponsored television-style cookery programmes shown on mobile phones. The programmes are being marketed to potential sponsors under the title Jamie Oliver’s Three Minute Recipes. It has not been decided whether the series, which will be made available on third-generation mobile phones, will carry the Sainsbury’s logo. The recipes […]
Jamie Oliver could soon be appearing in sponsored television-style cookery programmes shown on mobile phones. The programmes are being marketed to potential sponsors under the title Jamie Oliver’s Three Minute Recipes. It has not been decided whether the series, which will be made available on third-generation mobile phones, will carry the Sainsbury’s logo. The recipes […]
The AirMiles Travel Company has ended its hunt for a marketing director with the appointment of Telewest Broadband marketer Sarah Wood. She takes up the position left vacant by Robert Pepper (MW August 5, 2004). Laura Scarlett, seconded from AirMiles’ customer data marketing agency Dunnhumby, acted as interim marketing director. Wood takes up her position […]
Direct marketers are increasingly trying to run global campaigns, but legal and cultural barriers remain – even in this globalised age, says David Reed
The Radio Advertising Bureau has hit out at claims that advertising spend on the internet is higher than that for radio. The Interactive Advertising Bureau claims in its annual report that online advertising has a market share of 3.9 per cent, whereas radio has a 3.8 per cent share. The RAB says the figures are […]
The Charities Bill, which will have benefits for charities also registered as limited companies and will regulate face-to-face street marketing practices by charities, may be one of the casualties of the May 5 election.
Despite having swapped ‘log file analysis’ for a snappier name, Web analytics is still low profile. Robert Dwek meets the founder of its new trade association
IPC Media has appointed former BARB chief executive Caroline McDevitt to the new position of director of group advertising. She takes on some of the responsibilities of former managing director of advertising Georgina Crace…
There’s something about darts, isn’t there? A sport for real men, as opposed to those &£90,000-a-week prima donnas that roll around on the floor in agony when an old lady brushes past them in the supermarket. The great British public can clasp the Andy Fordhams of this world to its bosom much more easily than […]
Your report and leader on the Office of Fair Trading (OFT) investigation into supermarket practices (MW last week) made one thing very clear: trade investments in one form or another are here to stay. Suppliers are reconciled to this fact; the question for them is how to ensure that they achieve the best return on […]
Starcom is launching a division to specialise in engaging consumers with brands through non-traditional media channels. Called Starcom +, the unit will offer broadcast sponsorship, product placement and advertiser-funded programming. Outside television, it will advise brands on using advertorials, events and newer media such as retail networks and experiential marketing. The unit will operate across […]
The Food Standards Agency has appointed Dame Deirdre Hutton as chairman.