Danny Meadows-Klue, co-founder and former chairman of the Interactive Advertising Bureau in the UK, is to attempt to reproduce the IAB UK’s success in driving the growth of UK online advertising across Europe in a new role at the IAB Europe. Meadows-Klue has been appointed chief executive of IAB Europe, and will divide his time […]
Pernod Ricard and Fortune Brands are in talks with Allied Domecq about a £7bn joint takeover bid for the British company.
The Independent will introduce a redesign on April 12, which sees the review section folded in to the main paper and a seven-column layout introduced. The new look will be supported by a &£1.2m advertising campaign featuring the strapline ‘Take a new look’.
Saga Group is reviewing its media planning and buying account – estimated to be worth £34m this year – which is held by Mediaedge:CIA. The company started talks with agencies last week, throwing Mediaedge:CIA’s 13-year relationship with Saga into doubt for the second time in three years. In 2002, Saga conducted an extremely lengthy review, […]
An M&C Saatchi ad for Lucozade has been banned by the Advertising Standards Agency (ASA) for likening the product to water. The television and poster campaign featuring the tagline “The Fitness Water”, triggered a complaint from rival drinks company C&C, which argues that the use of the term water implies that the product is an […]
Coca-Cola is launching a juice drink called 5 Alive Whirl, to take on Robinson’s Fruit Shoot range in the children’s lunchbox drinks market. 5 Alive Whirl, which sits under the 5 Alive umbrella brand, will be available in two flavours, Berry Whirl and Citrus Whirl. It will be packaged in colourful 250ml plastic bottles with […]
IPC Media is planning a £2m relaunch for struggling Loaded, with a new look to be unveiled for the May issue.
Bookmaker Paddy Power has created a “novelties trader” post as the popularity of unusual wagers takes off, appointing Sharon McHugh to the position. The company has a reputation for offering wagers on unusual events, and has this week been inundated by bets on the identity of the new Pope. Over half of Paddy Power’s betting […]
Debenhams is to spend £8m on a revamp of its Oxford Street store, with plans to convert the fifth floor, currently its offices, to retail space.
Business-to-business marketers must increase their spend on their company websites, as decision-makers in UK companies are increasingly looking online for product and service information, according to new research. But B2B marketers may be able to offset some of the costs involved – 17 per cent of UK business decision-makers have accessed paid content on a […]
DDB London’s first work for McDonald’s is a TV campaign featuring pop group Destiny’s Child.
Innocent Drinks has launched a website to promote its range of children’s smoothies. The site, created for the drinks company by digital agency Albion, carries ideas for fruit recipes, animated games, “fruit facts” and other fruit-related content, all presented by the cartoon characters that appear on the line’s packaging. Innocent marketing manager Charlotte Rawlins says: […]
Years ago, Lenor was something that kids stole the lids from to use as that integral part of the latest Blue Peter model. And duvets were “continental quilts” that the kind of people who had split-level patios and Ford Granadas slept under. It was not that the two things moved in wholly different orbits, but… […]
HHCL/Red Cell has stepped down from the £10m Iceland account after the retailer called a review of the business amid speculation that the supermarket will take the advertising in house.
Saga Group is reviewing its media planning and buying account – estimated to be worth £34m this year – which is held by Mediaedge:CIA. The company started talks with agencies last week, throwing Mediaedge:CIA’s 13-year relationship with Saga into doubt for the second time in three years. In 2002, Saga conducted an extremely lengthy review, […]