Ofcom is embroiled in a row with Baby Milk Action (BMA), after the lobby group threatened to take the regulator to court over its persistent rejection of complaints about advertising for infant formula. BMA says that it is particularly incensed over the response to its complaints against sponsorship by Heinz-owned Farley’s of Discovery Health Channel’s […]
Wanadoo has hit back at BT after the telecoms giant ran a series of ads in the national press attacking one of its customer offers. France Telecom’s internet arm, which is to be rebranded as Orange, took out a full-page ad in The Sunday Telegraph this weekend in the form of a letter. It beagn: […]
Mercedes-Benz’s faltering reputation has been dealt a new blow with the news that its cars are some of the least reliable on the road, according to a survey conducted by consumer group Which?. Rated as “excellent” for reliability three years ago, Mercedes is now in the “poor” category, with its new cars faring particularly badly. […]
The Health and Safety Executive (HSE) is in talks with several direct marketing agencies about a project to reduce the number of injuries in the workplace. It is understood that COI Communications has issued the brief and will hold pitches at the end of the month. Earlier this year, the HSE – a public-sector body […]
Carphone Warehouse is planning a new mobile service to sit alongside its TalkTalk fixed-line offering. The retailer already has a mobile brand called Fresh.
Thomson, the travel operator, has appointed the direct arm of Vallance Carruthers Coleman Priest to create strategic partnerships for the brand.
Carat has lost the £3.4m media planning and buying activity for United Biscuits-owned Jacob’s Bakery. UB has given the business to Starcom, which handles the media planning and buying for UB.
As the world’s largest advertiser, Procter & Gamble’s (P&G) relationship with its agencies is a litmus test for the industry. And when the household goods giant, which spends an estimated £5.5bn on advertising and marketing, starts to feel une
The story that Heinz has suspended its marketing budgets while it absorbs HP has prompted all sorts of speculation about the end of broadcast media as we know it and evidence of recession (MW last week). And, as reported in Marketing Week’s leader, this is not the first time that Heinz has done this. Interesting […]
Diageo has launched a coconut-flavoured liqueur called Parrot Bay in an attempt to pull consumers into the flavoured alcoholic beverages (FABs) market. Parrot Bay – made from a blend of Caribbean rum, spirit and coconut flavours – has an alcohol-by-volume rating of 20 per cent. Already successful in the US, it is being test-marketed in […]
LG Mobile has signed up as the first official partner of Fulham Football Club in a two-year deal worth close to &£1m. LG becomes the official mobile handset partner of the club and parent LG Electronics the official consumer electronics provider. The deal is LG’s second with a Premiership club after it signed a similar […]
The story that Heinz has suspended its marketing budgets while it absorbs HP has prompted all sorts of speculation about the end of broadcast media as we know it and evidence of recession (MW last week). And, as reported in Marketing Week’s leader, this is not the first time that Heinz has done this. Interesting […]
Input from specialists in the field a few weeks before above-the-line activity starts can ensure the best resources are in place for the smooth launch of a new product, says Steve Hemsley
Diageo has launched a coconut-flavoured liqueur called Parrot Bay in an attempt to pull consumers into the flavoured alcoholic beverages (FABs) market. Parrot Bay – made from a blend of Caribbean rum, spirit and coconut flavours – has an alcohol-by-volume rating of 20 per cent. Already successful in the US, it is being test-marketed in […]
Northern & Shell’s Happy magazine has hit trouble four months after its launch. The glossy women’s monthly, which focuses on shopping, is to merge its August and September editions.