Germany’s national airline, Lufthansa, is repainting 30 of its planes’ nose-cones with football designs, to celebrate the 2006 World Cup. The aircraft will keep the new look until the end of the tournament next summer. The first plane was repainted last week and made its first flight with the new look when it carried the […]
Contract publisher Publicis Blueprint has unveiled a new magazine from the Prudential to be delivered to 4 million customers three times a year. Three versions of Prudential Magazine – each with its own content – are being produced for different age ranges: the under-45s, the 45- to 69-year-olds and the over-69s. The magazine will include […]
The Post Office has signed a 12-month deal worth about £1m to sponsor television channel Sky Travel in order to raise awareness of its travel services.
Contract publisher Publicis Blueprint has unveiled a new magazine from the Prudential to be delivered to 4 million customers three times a year. Three versions of Prudential Magazine – each with its own content – are being produced for different age ranges: the under-45s, the 45- to 69-year-olds and the over-69s. The magazine will include […]
Ribena says its latest push is just a ‘reassurance’ exercise, but many see it as a veiled attempt to sidestep children’s marketing.
Hellomagazine.
The deadline for the second Interactive Marketing and Advertising Awards, organised by Marketing Week and sister title New Media Age, has been extended to August 10. Entry details can be found at nma.co.uk/ imaawards05. The IMAA scheme showcases the best use of the Net, wireless and interactive television for marketing and advertising. The awards will […]
The public hasn’t benefited from the deregulation of the directory enquiries market, according to a National Audit Office report.
The major network agencies are strangely shy about their size, power and global reach. Why should this be so, when they are equipped to deal with any challenge a client is likely to face?
Five is axing its soap opera Family Affairs.
It’s a charmed life that Jim Heekin, lately chairman and chief executive of Euro RSCG Worldwide, appears to lead. No sooner has he vacated his hotspot at Havas, than another senior position seems to beckon, namely an invitation to become head of Grey Worldwide (as opposed to Grey Global), in succession to Ed Meyer. It […]
Nielsen/NetRatings’ new Online Dating Survey reveals one in three people would look online to meet a potential partner, making it the third-most popular method for finding a date, behind being introduced by friends and going down to a pub or club. Only seven per cent would use a dating agency and six per cent classified […]
Former EMAP radio chief Tim Schoonmaker is expected to re-emerge in the radio industry this week, as submissions are revealed for the Swansea FM licence.
BAA, the airport operator, has called a review of the advertising concession for its seven UK airports. The account, worth &£500m over ten years from April 2007, is held by JC Decaux and covers Gatwick and Heathrow.
MindShare division mOne has retained Abbey’s £8m digital media and search activity account.