PHD Compass awarded the £3.5m planning and buying account for Butlins
Marketing WeekPHD Compass has been awarded the £3.
PHD Compass has been awarded the £3.
First there was the visible panty line, then the visible thong line, and now there’s no line at all, thanks to the Backless Lingerie Revolution. Australian grandmother Jan Digney was so shocked to hear that women wearing low-cut trousers preferred to “go commando” rather than risk showing the world their underwear that she decided to […]
MediaCom has won the media buying account for the one-off Standard Life demutualisation brief. The business is thought to be worth several million pounds. The agency has won the corporate project for Standard Life following a competitive pitch against an undisclosed number of agencies. Feather Brooksbank, which holds the assurance company’s consumer account, also pitched. […]
Fiat Auto has appointed Steve Norman as marketing director for the Fiat brand. He replaces Massimo Farao, who moves to a role in Fiat Auto’s product portfolio management department. Norman, who was previously managing director of Fiat Auto in France, started his new job just a few weeks ago but has already been given a […]
English Heritage has appointed design and advertising agency Aqueduct to produce guidelines governing the use of the charity’s corporate identity. Aqueduct was appointed after a pitch overseen by Creativebrief.
Asda has appointed Leeds-based media agency Brilliant Media to handle its regional and local media buying and planning business, in place of Carat. The business is understood to be worth &£12m. Historically, Asda has spent about &£5m on regional and local marketing. The move comes after Asda brought in auditors to examine how it handles […]
Premium cider brand Scrumpy Jack is urging drinkers to “Bring the Country Back” in a press, radio and outdoor campaign in London and the South-east. The campaign, created by Leo Burnett, invites consumers to apply by text message to download one of three countryside ring-tones – the sound of a babbling brook, a cuckoo song […]
Boots is to sell Christmas gifts through its first interactive television advertising campaign, to break later this year. The move is one of a number of interactive options being considered for the Christmas campaign. Boots’ advertising agency, Mother, is creating the main TV campaign, while the interactive element is being developed by BBC Broadcast. The […]
Whether people who do not own a television but download programmes off the internet require a TV licence is unclear, but it is an issue that the BBC will have to address sooner rather than later
Nanjing Automobile, the new owner of MG Rover, is believed to have started looking for a top marketer as it prepares to restart production of MG sports cars in the UK. The Chinese state-owned car maker is thought to have shortlisted two preferred management teams to run the business it wants to create from the […]
As the world’s largest advertiser, Procter & Gamble’s (P&G) relationship with its agencies is a litmus test for the industry. And when the household goods giant, which spends an estimated £5.5bn on advertising and marketing, starts to feel une
Wholesale change appears to be afoot at Clear Channel UK, which is restructuring its sales department to make it easier to sell cross-format campaigns. The move has been spearheaded by Julie France, former head of Adshel, who was recently promoted to group managing director across Clear Channel’s three divisions, adding Taxi Media and billboards to […]
Setanta Sports, the Irish-owned cable and digital sports television broadcaster, has invested in a major online push to boost take-up of its pay-per-view channels. The company – which operates seven digital pay-per-view channels in the UK and a subscription channel for UK expatriates in the US – will be running online advertising, an interactive viral […]
Bags for Charity has produced a series of sandwich bags advertising Ben & Jerry’s ‘Sundae on the Common’ festival.
Oakley, the fashion sunglasses brand, has appointed Alistair Franks as UK director of marketing. Franks, a consultant with Oakley since 2001, previously held senior positions at Eastpak and Panasonic.