Month: November 2005

Argos teams up with Help the Hospices

Marketing Week

Argos is teaming up with charity Help the Hospices to launch a customer donation scheme in an effort to raise &£250,000 in two years. Tick To Give enables consumers to make an additional 20p payment by marking a box when placing an order with the retailer. The extra cash will be given to the hospice […]

Former Bates boss scoops JWT chief executive’s job

Marketing Week

JWT is set to appoint Toby Hoare, the former chairman of Bates Europe, to replace chief executive Simon Bolton. Hoare, who is already based in JWT London’s offices, has been running Team HSBC since last year. The announcement of his appointment, to be made later this week, comes days after Bolton said that he is […]

David handed top global Bacardi marketing role

Marketing Week

Bacardi-Martini has promoted long-serving marketer Stella David, responsible for the launch of Bacardi Breezer in 1994, to global marketing chief for Bacardi. Her appointment comes in the middle of a &£90m global advertising pitch for the brand. David is due to replace Michele Recalt as global Bacardi chief marketing officer. Recalt is thought to have […]

New Campaign – The Samaritans

Marketing Week

The Samaritans is launching its annual winter campaign next week with a new press and poster ad designed to let people know that their counsellors can help with all kinds of emotional problems. The colourful, psychedelic style poster, created by Lunar Communications, carries the strapline/ “If for any reason your life doesn’t feel quite like […]

Rank hands ex-Timberland marketer top gaming job

Marketing Week

Former Timberland marketer Pat Mitchinson has joined Rank Group’s gaming division as marketing director. She will be responsible for the marketing of Rank’s Mecca brand and the Grosvenor and Hard Rock Casino chains. Mitchinson takes up the new role following the departure of commercial director Nigel Sibley, who left the company last month. His role […]

Renamed Millennium Dome’s owner picks commercial director

Marketing Week

Anschutz Entertainment Group (AEG), owner of The O2, formerly the Millennium Dome, has appointed former Virgin Radio sales director Lee Roberts as commercial director. He has already taken over the role. The O2 is due to open in 2007. Roberts will be responsible for signing up the project’s founding partners. He will be seeking sponsors […]

Co-op restructures finance arm with view to rebrand

Marketing Week

The Co-op is shaking up its financial services division in a move that could spell the end for the group’s separate banking and insurance brands. The intention is to create a single, customer-focused Co-operative Financial Services organisation. This could eventually mean the Co-operative Bank and Co-operative Insurance Society are rebranded as CFS. As part of […]

NSPCC rescues struggling ChildLine

Marketing Week

The NSPCC is to take over children’s charity ChildLine next year, in an effort to rescue the service from “compassion fatigue”. ChildLine, which entered talks with the larger charity about securing its future after encountering fundraising difficulties, will retain its own identity. It will continue to operate the helpline service it offers to vulnerable children, […]

Police force launches spoof ‘hotel’ leaflet

Marketing Week

Suffolk police are targeting drinkers with a spoof campaign that rebrands a town’s police station as a hotel called the Lock ‘Em Inn. More than 30,000 leaflets have been distributed to pubs, clubs and bars in Ipswich advertising the hotel’s “services”, to remind visitors of the dangers of binge-drinking. The campaign coincides with the introduction […]

Jeremy Dale

Marketing Week

Jeremy Dale no longer holds the top job at Orange, as stated in the analysis “Carrying the can” (MW November 10). He left the mobile phone company more than a year ago.

Kimberly-Clark ranks last in environmental survey

Marketing Week

Kimberly-Clark, the owner of Andrex toilet paper and Kleenex tissues, has been ranked last in an environmental survey. The survey, by the World Wildlife Fund, compared Europe’s five largest tissue producers. The WWF claims that all of them should be using more recycled material.

Carlsberg admits to possible marketing redundancies

Marketing Week

Carlsberg has admitted it may make marketing redundancies as part of a major restructure. The Danish brewer has already said it will axe up to 70 roles from its human resources, sales administration, finance and purchasing operations, mostly based in Leeds and Northamptonshire.