The Home Office is launching an ad campaign in a bid to make students more aware of crime.
The campaign, created by Rainey Kelly Campbell Roalfe/Y&R, will include radio spots and six-sheet posters, and will also target bars and student unions.
The ads break this month and will focus on helping students avoid theft.
It is thought they will concentrate on giving practical advice on reducing crime such as theft of mobile phones, digital music players and cameras.
They will also look at ways students can secure their property at home, and how to give them the best chance of recovering it if it is stolen.