Month: January 2006

EMAP magazines to roll out branded pre-paid debit cards

Marketing Week

Teenagers are being urged to spend with plastic rather than cash, with the launch of branded pre-paid debit cards. Bliss, Smash Hits! and Match magazines are among five EMAP brands launching Europe’s first “reloadable” pre-paid debit cards. EMAP is also targeting its older audiences with a Magic FM-branded card, which consumers will be able to […]

EMAP Advertising adds stations to Big City Network

Marketing Week

EMAP Advertising has expanded its Big City Network to include 12 of the stations it acquired from Scottish Radio Holdings (SRH) last year, in an effort to make it easier to sell the independent local radio (IRL) stations to advertisers. The network, which originally covered eight stations such as Key 103 in Manchester and Radio […]

EasyJet orders repitch of £50m European advertising account

Marketing Week

EasyJet, the low-cost airline, halted its pan-European advertising review last night as part of a wider re-evaluation of its strategy and restructure of its marketing operations. The news will come as a major blow to Saatchi & Saatchi and Ogilvy & Mather, the final two agencies battling for the account. EasyJet called the pitch last […]

Kellogg and Nickelodeon the subject of a $2bn lawsuit

Marketing Week

Kellogg, the cereal manufacturer, and Nickelodeon, the Viacom-owned TV network, are the subject of a $2bn (&£1.1bn) lawsuit by US parents’ groups and health lobbyists. The groups claim the defendants target children using ads for high-calorie foods with low nutritional value.

Cadbury Trebor Bassett ‘surprised and disappointed’

Marketing Week

Cadbury Trebor Bassett says it is ‘surprised and disappointed’ after a trio of Tory MPs signed a House of Commons motion urging consumers to boycott the confectioner’s products. The motion followed claims the confectioner was importing French sugar, rather than solely using UK suppliers.

Stevie Spring leaves Clear Channel

Marketing Week

Clear Channel UK chief executive Stevie Spring is leaving after six years following a company restructure. Barry Sayer, head of Clear Channel Outdoor Africa and South Africa, will take over as interim chief executive.

Alfa Romeo appoints Nicholas Bernard

Marketing Week

Alfa Romeo has appointed Nicholas Bernard as its UK marketing director just seven months after the role was scrapped. Predecessor Jeff Culkin left the company last year when his job was axed (MW May 26, 2005).