Interpublic Group is understood to be planning to rebrand the beleaguered Lowe advertising network in an attempt to sever its association with Sir Frank Lowe. It is thought that IPG is using the working title 24 for the network, and is planning to rename each of the network’s offices 24, followed by the names of […]
Charles Worthington, the luxury haircare brand, is looking for an agency to handle its multi-million pound UK creative business. The PZ Cussons-owned brand, co-created by celebrity hairdresser Charles Worthington, has been in talks with a number of undisclosed agencies about handling the account, and is said to be ready to pitch the business imminently. There […]
Delaney Lund Knox Warren & Partners is to launch a television campaign for the AA this week.
The Marketing Store has been appointed to handle Dyson’s customer relationship management account in the UK. The agency won the business following a pitch against Tullo Marshall Warren and Stephens Francis Whitson.
23red has been appointed to handle the integrated marketing business for the West Indies Rum and Spirits Producers Association. The agency will create an authenticity logo for Caribbean-made rum.
Saatchi & Saatchi has created a £10m advertising campaign for T-Mobile to promote its Flext tariff.
Principles Agency, the Leeds-based full service agency, has won the £6m advertising account for Salton Europe, the marketer and distributor of electrical products.
Bruce Nelson, the controversial former Interpublic executive who left during last year’s Bank of America review, is following the $600m (&£342m) account he once ran to Omnicom Group. He will join Omnicom as vice chairman on March 6.
John Lewis is reviewing its £13m advertising account, handled by Burkitt DDB.
United London has pulled out of the Thomas Cook advertising pitch.
McDonald’s is talking to roster networks Leo Burnett and TBWA Worldwide about an advertising brief to promote the quality of the fast food chain’s food offering. It is not clear when the campaign is due to break. At the same time, it is also thought to be talking to all its roster networks, including DDB […]
Walkers Crisps, the UK’s top-selling crisp brand, has scrapped its “No More Mr Nice Guy” campaign with a view to using brand icon Gary Lineker to educate customers about its improved health credentials. The campaign, which was created by Abbott Mead Vickers.BBDO and breaks today (Wednesday), will see Lineker in a more serious role explaining […]
Shop, formerly known as Campbell Doyle Dye, has strengthened its grip on Mercedes-Benz’s &£13m advertising account with the formation of a joint agency- client business unit. Resources from Mercedes, Shop and Zulu agencies Claydon Heeley and Agency Republic, which handle the marque’s direct and digital accounts, will be combined into an integrated team. The new […]
Insurance brand More Than is to introduce the strapline “We do more” in a new campaign created by Fallon, which won the &£35m account last year. The work, which breaks next week, marks the end of Lucky the Dog. The strapline also reflects the Royal & SunAlliance-owned brand’s new marketing strategy, says incoming marketing director […]
Omnicom’s newly formed Zulu network has won the £2m below-the-line account for Invesco Perpetual.