Coca-Cola is launching a major advertising push for its Oasis brand, encouraging consumers to “chug” the fruit drink this summer.
The press and outdoor campaign, created by Mother, shows people with their mouths wide open to reflect the size and shape of an Oasis bottle. It has the strapline “Chug it”.
It is understood to be the biggest push behind the Oasis brand since Coca-Cola bought it from Cadbury’s Schweppes in 2000. The ads will break on April 24 for a six-week campaign.
The ads will be supported by a viral aimed at 20- to 35-year-olds and a sampling campaign will take place in 16 cities around the UK.