Controversial betting website ThePool.com has attacked the latest ruling from the Advertising Standards Authority (ASA) over its recent ad campaign, claiming it will confuse consumers. The ASA has upheld complaints about the website’s advertising; a raunchy leaflet and press ad campaign that used scantily clad women and sexual innuendo to promote pool betting to 16- […]
T-Mobile is launching a Robbie Williams branded mobile phone as part of its multi-million-pound sponsorship deal with the singer.
Nestlé Rowntree is understood to have axed its Willy Wonka range of chocolate bars and sweets after a collapse in sales. The decision comes just months after it presented plans to introduce it as a permanent range. The Swiss food giant had initially launched the bars as a limited run tie-in with the Tim Burton […]
The product, dubbed 3volution, will be positioned as a premium “plug-in” device and claims to deliver three different fragrances regulated by an electric timer. It will be available in a number of variants including Sea Side Breeze, Fresh New Day, Heavenly Flowers and Oriental Dreams. Each pack will deliver fragrances based on a general “theme”. […]
AirMiles is overhauling its branding and launching a new pricing structure which it says will enable customers to travel further for less.
The Portman Group and the Drinkaware Trust are targeting men with a hard-hitting cinema campaign highlighting the dangers of binge drinking.
If things haven’t been going too well on the job front recently, the Diary has the perfect explanation. According to a recent survey by a group of architects calling themselves Gensler, 69% of media and publishing professionals don’t believe their office has been designed to support their job function. Over a third rate their offices […]
The latest news from Dixons (MW last week) comes as little surprise to the industry – online is the direction the consumer electronics market is taking. However, for the Dixons brand to succeed online, it urgently needs to review its e-commerce infrastructure to give it the fuel it requires to take the online consumer electronics […]
It was interesting to note the views of Stuart Smith on the recent Carphone Warehouse broadband offer (MW last week).
Bruce Haines might well be correct in his view that Leo Burnett’s decision to move its Arc creative department onto the same floor as its above-the-line creative department makes it: “different to every other agency in town” (MW April 6). Whether it makes it more integrated is another matter entirely. At Delaney Lund Knox Warren […]
I was interested to read your article on the digital future of national newspapers (MW March 30), and would agree that, with the digital age upon us, it is no longer enough of a pull for national papers to merely syndicate news on their websites. With the advent of technologies such as RSS feeds, and […]
It’s tempting to view brand valuation methodologies in the same light as alchemy. There’s certainly science in them, but also much which appears speculative and irritatingly esoteric to any but the cognoscenti. Yet, we are compelled to give th
The L in the formula, reproduced below, is the likelihood of purchasing a particular product, and it is derived from a number of variables, particularly R (the number of times the customer has purchased other products (j) from the company befo
More and more brands are running promotional campaigns across multiple media platforms. Mobile, online and interactive have all become channels that marketers can no longer afford to ignore, and advertisers are learning the benefits of using a
Catering giant Compass has completed the sale of its travel concessions business, in a deal that sees Australian bank Macquarie become the new owner of motorway service station brand Moto.