Marketers spent £1.4bn on online advertising in the UK in 2005, 7.8% of the total spent on advertising in this country. And £768.4m of that £1.4bn was spent on search marketing alone. That means that, as an advertising medium, search marketing
The appointment of a chief executive at Thinkbox is a vote of confidence in the future of TV ads, but one weekend’s viewing shows the scale of the problem My ringing endorsement proved to be the kiss of death. Two months ago Sampson left ITV in the latest round of departures, thus forfeiting the Thinkbox […]
Culture secretary Tessa Jowell is being challenged by controversial online betting site ThePool.com to clarify the Government’s position and the law on gambling among 16- and 17-year-olds, and consider a ban on all related marketing to the age group – including National Lottery and Premium Bonds campaigns. ThePool communications director Andrew Lawford has written to […]
Carphone Warehouse’s launch of a “free” broadband service will force rivals like BT to retaliate with cut price offers and spark a price war among internet providers, according to industry experts. Despite being labelled a “marketing gimmick” by one City analyst, Carphone’s offer has been described as “unprecedented” by others who predict it will revolutionise […]
Arsenal footballer Thierry Henry is ditching Nike and defecting to Reebok to be the face of the brand’s controversial “I am what I am” campaign. Henry will move to Reebok on August 1 after his involvement in Nike’s 2006 World Cup activity comes to an end.
Marks & Spencer has announced an increase of 6.
Consensus Action on Salt and Health (CASH), the campaign group, has complained to the Advertising Standards Authority (ASA) about claims made in the latest Walkers Crisps ads. CASH is concerned that claims about reduced levels of salt and fat in the snacks implies the crisps are better for you when compared to products such as […]
Asda has averted a strike at distribution depots, which threatened to halt supplies, after agreeing to recognise workers’ union GMB.
Merck, the pharmaceutical company, has been ordered to pay $9m (£5.
BT head of entertainment Andrew Burke is leaving the company just months before the launch of its long-awaited television service. It is not known whether he has a new role to go to.
MindShare Interaction UK managing director Richard Dummall is leaving the agency. He has been appointed senior vice-president and managing director of MediaBrokers & Atlas Europe.
EMAP has appointed former Emap Elan commercial director Lisa Herron to publisher of New Woman and More!
The7Stars has appointed former Carat media director Gareth Jones as a partner at the start-up planning and buying agency. He left Carat in January after 19 years.
The Telegraph Group has hired former FHM commercial director Andrew Morley as its business development director. Morley will work across the entire commercial department to drive new business and strengthen existing client relations.
Seat UK head of marketing Mark McKenna has been moved to head of operations to replace Iain Carmichael, who is leaving to join Audi. The company is looking for a replacement for McKenna.