Travel and leisure companies spend less than 10% of their annual marketing budget on their websites, despite the fact the internet has now replaced the brochure as the main source of information on destinations and availability. The lion’s share of marketing expenditure still goes on advertising and direct mail, according to a recent survey of […]
Google is changing its name to Gu Ge in China as it attempts to build its presence in the fast-growing economy. The name is said to draw on Chinese rural traditions.
MTV launches an online video-on-demand service, MTV Overdrive, in the UK this week. The free-to-air service will generate income through advertising on the site and will offer news, music, film clips and MTV shows such as Pimp My Ride.
Amazon has started to sell food items, including Kellogg’s Corn Flakes and Campbell’s Soup, on its US website as it continues its strategy of being a one-stop online retailer.
SeaFrance, the ferry group, has appointed DGM, the affiliates marketing arm of Deal Group Media, to run its first affiliate marketing campaign in the UK.
This weekend literally dozens of ad execs and senior marketers will experience the London Marathon: they will get out of bed early, their hearts a-flutter; with trembling fingers they will tie their shoes and don casual sports gear and then they will head out to Blackheath or somewhere else along the route and heroically cheer […]
This week’s “PR picture of the week” comes courtesy of airline Silverjet, which plans to offer low-cost business-class fares across the Atlantic, not to mention domestic helicopter services.
The Diary has had its fair share of run-ins with authority down the years – but to this day the question “and what exactly IS wrong with sleeping under my desk?” has never been satisfactorily answered as far as the Diary is concerned. But thanks to a new survey into business etiquette we now have […]
Next month, mobile phone network 3 is to release the UK’s first “mobile-only single” – Planet Funk’s Stop Me – offering the network’s 3.5 million customers the track exclusively. The move comes as Gnarls Barkley’s single Crazy topped the UK si
Matt Coles, a partner in Cardinal, HPI Research Group’s specialist drinks unit, still winces as he recalls the focus group that scuppered his client’s plans for a premium draught ale. The brand’s ingredients were run-of-the-mill, but the PR te
With the FIFA World Cup in Germany about to start, sports sponsorship is “front of mind” for many UK marketers – and for the vast majority of UK consumers, too.
As any seasoned bibliophile will tell you with a sorrowful shake of his grizzled head, the publishing industry ain’t what it used to be. Gone are the days when Graham Greene sat in the sub-editors’ room in the old Times building, a fire blazin
Marketers could decide early which brand has the vital energy to climb all the way to the top. A potential for growing market share based on a brand¹s ability to bond with customers, rather than mere market value, is the novel factor in the T
Emirates Airlines has signed a seven-year deal worth $195m (£112m) to become a FIFA Partner in the airline’s largest ever sponsorship tie-up.
Coca-Cola is launching a major advertising push for its Oasis brand, encouraging consumers to “chug” the fruit drink this summer. The press and outdoor campaign, created by Mother, shows people with their mouths wide open to reflect the size and shape of an Oasis bottle. It has the strapline “Chug it”. It is understood to […]