Month: April 2006

Google tops first UK Voltage brand growth rankings list

Marketing Week

Google has emerged as the brand with the best growth potential in the UK, according to the first Voltage ranking from research giant Millward Brown. Marketing Week has exclusive access to the UK-specific survey, which ranks products in terms of their chances of grabbing greater market share, based on existing financial data and the views […]

Neville Isdell faces shareholders

Marketing Week

Coca-Cola chief executive Neville Isdell, who took the job two years ago telling investors it would take 24 months to get the company back on track following failed products and management turmoil, will face shareholders today (Wednesday) in his second annual meeting in charge. Coke shares have fallen by one-fifth since he took over.

Morrisons considering legal action

Marketing Week

Morrisons is considering legal action following false claims on the internet that chairman Sir Ken Morrison assaulted a shopworker. The unfounded allegations were posted on a Web forum set up by disgruntled staff.

UK faces blackouts

Marketing Week

MPs are warning that the UK faces blackouts if the “looming energy crisis” is not addressed. They say nuclear power reactors will take too long to build and investment in gas power stations is urgently required.

Shopping figures down

Marketing Week

The number of shoppers visiting UK high streets during the Easter period slipped by 7.5% compared with last year, according to Footfall. Sales fell by 9.3% on Easter Monday, while Easter Saturday figures were down 3.3% and Good Friday totals slid by 4.3%.

Changes at Experian

Marketing Week

Experian, the global information services provider, has named Nick Frazer director of its B2B Marketing division. Previously, he was at Dataforce, D&B and Equifax.Ubisoft, the video games publisher, is bolstering its marketing team with marketing manager Dean Evans and marketing assistant Jane McGiffin. Evans arrives from Rockstar Games, while Griffin is already at the company.

Tess Alps

Marketing Week

Tess Alps, the recently appointed chairman of TV marketing body Thinkbox and outgoing chairman of PHD Group UK, has joined the UK board of trustees of creative industries’ organisation Creative & Cultural Skills.

Otto UK appoints Neil Sansom

Marketing Week

Otto UK, the online and mail-order fashion specialist, has appointed former Additions Direct brand director Neil Sansom to head its new trend-driven offering for 25- to 40-year-olds. Otto has also hired former Littlewoods Shop Direct staff Andy Roe as chief operating officer, Diane Fowler as Grattan brand director, Alex Hardy as brand director for Kaleidoscope […]

Nortel Networks hires Lauren Flaherty

Marketing Week

Nortel Networks, the communications equipment manufacturer, has hired former IBM worldwide marketing vice-president Lauren Flaherty as its chief marketing officer. Beginning on May 1, she will have overall responsibility for Nortel’s global marketing strategy, brand development and advertising, as well as the company’s internal and external communications.

IPA Survey Use of e-mail marketing

Marketing Week

that have used e-mail marketing over the past six months did not intend to use it again in the coming six months. Meanwhile, 4% were unsure while 95% reported that they intended to continue use.

GSK plans Aquafresh TV launch

Marketing Week

GlaxoSmithKline (GSK) is gearing up for the multi-million pound European roll-out of a new premium product under its Aquafresh toothpaste brand. Aquafresh White&Shine contains “micro-buffing particles” that GSK claims will polish away stains and imperfections. The pharmaceutical giant is supporting the launch with a major TV campaign created by Grey Worldwide that uses the strapline […]

GOSHCC in the hunt for marketing director

Marketing Week

Great Ormond Street Hospital Children’s Charity (GOSHCC) is seeking its first dedicated marketing director as part of a move to ramp up its marketing activities and fundraising initiatives. The charity’s new chief executive Charles Denton is understood to be looking for a candidate with a traditional marketing background to help put marketing at the heart […]