Virgin boss Sir Richard Branson is finding it hard to get people to take his latest venture seriously, according to the man given the job of marketing it. Trevor Beattie, a founder of advertising agency Beattie McGuinness Bungay, has said people think Virgin Galactic, which promises to run commercial flights to the edge of space […]
Building society Bradford & Bingley (B&B) has drafted in former PruHealth marketing director Stephen Rowe to its top marketing role, following the sudden departure of Warren Langley.
Sky TV is launching a free “entertainment festival” aimed at developing awareness of its channels and bringing them “to life”. Sky claims that it is the first free public event of its kind. It is hoped that more than 100,000 people will attend the three-day Sky Festival, spread over 30 venues around Manchester. The initiative, […]
When AIG (American International Group), probably the biggest global company most Brits have never heard about, was recently announced as the new sponsor of Manchester United, eyebrows were raised. This week Man Utd chief executive David Gill said, in justifying the choice: “This deal presents both of us with so many possibilities.” Indeed, it does. […]
The Greater London Authority has appointed creative agency Folk to develop a multi-media project to attract sponsors for the organisation’s environmental initiatives.
Clark McKay and Walpole North has been appointed by Burhouse, one of Europe’s largest gemstone wholesalers, to carry out a rebranding assignment, and design and build the company’s new e-commerce website.
Peroni Nastro Azzurro is running what it claims is the first three-and-a-half minute TV campaign. The international work, entitled Cinema Peroni, pays homage to classic movie La Dolce Vita, and has been created by The Bank. It will appear on More4 and be backed with cinema, outdoor and online executions, and podcasts.
E3, the full-service digital agency, has acquired London agency Butterfly Effect. Butterfly’s eight-strong team will work at E3’s new London studios under the E3 brand.
The IPA is targeting teachers in a campaign to raise the advertising industry’s profile as a potential career for pupils. Created by Leo Burnett, the ad will run in the latest edition of teachers’ publication Breaktime.
Sir Martin Sorrell, chief executive of WPP Group, says the UK is “one of the weakest geographical markets at the moment”, after the publication of the Institute of Practitioners in Advertising’s (IPA) latest Bellwether Report.
Scottish Power is conducting a review of its above-the-line advertising account, believed to be worth &£4m. The business is held by Glasgow-based agency The Bridge, which first won the work in 2001. The Bridge’s contract term has ended, prompting the review, according to a spokesman for Scottish Power. The review is being handled by agency […]
approach to online marketing.
Mercedes-Benz is launching a mobile portal and individual WAP sites for all of its car models as part of an integrated campaign to support advertising and branding activity throughout 2006. The services have been designed by Ymogen and will be managed from its mobile interactive platform. Mercedes-Benz says that mobile has emerged as a valuable […]
BenQ Mobile is understood to be in the early stages of a pitch for its multi-million BenQ-Siemens handset advertising business.
Romanian city Sibiu is seeking an agency to create a £1m international advertising campaign before it takes over as the European Capital of Culture next year.