Black Sun, the strategic agency, has been appointed by online travel site Opodo to improve its customer relationship management performance across Europe. Black Sun’s customer management arm has been tasked with improving Opodo’s customer data management and customer insight capability across four of its nine key European markets – the UK, Germany, France and Italy. […]
Revlon is understood to have appointed Starcom to its 3m UK media planning and buying account, following a pitch against Vizeum. Incumbent PHD withdrew earlier in the pitch.
Dennis Publishing has appointed former EMAP commercial director Dan Reeves to the same role for its news-led magazine The Week. The appointment comes as the title unveils its first television and outdoor ad campaign. Reeves, currently group advertising director at publisher Development Hell, will be responsible for maximising and developing all areas of advertising for […]
MTV Networks is planning to extend the Nickelodeon and Paramount Comedy television brands into broadband channels following this week’s launch of MTV Overdrive, the company’s first free, online video-on-demand service. The service will go live on Sunday. Overdrive, which is aimed at 16- to 35-year-olds, will showcase exclusive clips of MTV programmes such as Punk’d […]
Sheila’s Wheels is to become the first financial advertiser to use ITV’s mobile interactive bumper service as part of the Esure-owned insurer’s sponsorship of daytime programme Loose Women. Sponsorship was negotiated by Carat.
Sony is to launch a Walkman-branded portable DVD player, which will be rolled out later this year.
ITV Play, the advertising-free quiz TV channel launching this week, will air a Friends Reunited show following ITV’s acquisition of the website last year. Friends Reunited: The School Run joins quiz shows based on Coronation Street and This Morning on the schedule.
Ofcom, the media regulator, has issued guidance on its role in investigating complaints about TV quiz channels, following an increase in the number received.
Times Online has launched The Knowledge Mobile, a mobile phone-based version of its entertainment listings service providing daily updated information to users.
ITV, Channel 4, Five, NTL and other media companies are jointly expressing concern about EU directive Television Without Frontiers, saying it could undermine current arrangements and deter market entrants. A review means regulations covering traditional broadcast media could be extended to new media services, such as mobile phones and Internet Protocol TV.
Trinity Mirror is believed to be planning to launch a “real-life” magazine called Reality, as a rival to News Magazines’ Love It!, the weekly magazine launched in February. Industry insiders say that they expect the publisher to be looking at the consumer magazine sector because it is one of the few areas experiencing growth. One […]
The decline in national newspaper sales accelerated in March, although there were some clear winners bucking the trend, according to the latest figures from the Audit Bureau of Circulations (ABC).
Lloyds TSB Insurance has signed up as the title sponsor of the 2006 British Formula 3 (F3) motor racing series, which starts later this month. The insurance provider will back the 22-race series, which tours Italy, France, Belgium and Ireland, as well as taking in major British circuits such as Silverstone and Brands Hatch. The […]
The Guide Dogs for the Blind Association has awarded the task for its first dedicated online campaign to digital agency Panlogic. The campaign is intended to raise awareness as well as funds and will combine direct mailings aimed at driving traffic to the Guide Dogs website with e-mailings and a specially created microsite. Trevor Hickman, […]
UnumProvident, the insurance company which specialises in income protection products, has become the first UK company to qualify for a ground-breaking new accessibility accreditation scheme. The new scheme – “See It Right with Usability” – is run jointly by the Royal National Institute for the Blind and technology and disability charity AbilityNet, and combines the […]