Once again, Carphone Warehouse chief Chris Dunstone has left his rivals floundering with a display of entrepreneurial flair rare in the stodgily “corporate” telecoms sector. All right, the offer – essentially free broadband and a package that promises to cut residential phone bills by 60% – may not be all it’s stacked up to be […]
The Diary has always had a sneaking suspicion that it could have been a successful creative, and now finally it has the chance to prove it, thanks to The Apprentice. Like most good things associated with The Apprentice, we are talking here about the US version rather than the British one, which offers a top […]
Some brands have an important place in the affections of those who grew up in the latter part of the last century. Think Chopper bikes, Sergio Tacchini tracksuits and the Rocksteady Crew.
After 69 years, the UK high street is waving goodbye to Dixons, the electrical goods specialist, which is now set to seek its fortune in cyberspace. In its place will come funky new sister brand, Currys.digital.
Internet and phone bank ING Direct is gearing up to launch its second UK product – a mortgage – later this year (MW last week). The direct bank, owned by Amsterdam-based financial giant ING, prides itself on its simple, honest, “no hassle” and
Television was the place to be in March, with the pay-TV sub-sector up 15.6% on the month, boosted by the consummation of the NTL/Telewest merger, while free-to-air TV rose 11.7%, spurred by Greg Dyke’s private equity backed bid for ITV. The f
The latest Marketing Trends Survey from The Chartered Institute of Marketing (CIM) reveals an improved mood among Britain’s marketers. Nearly half (48%) of those questioned say they expect economic conditions to remain the same over the next 1
Imagine approaching Tesco’s head office with a product that you have spent two years designing and preparing for launch. After an uncharacteristically smooth meeting with the buyer, you are told that the chain intends to sell the product from
Last month, the Catholic Church in Scotland launched a new kind of religious service – one which will allow Scotland’s 270,000 active Catholics to sign up to receive church news, requests for prayer and “heads-up” messages notifying them of op
Like repeats of old comedy shows and reality television programmes, there is something about free gifts and promotional offers that strikes a chord with the British. We just can’t get enough of them – which might explain why the UK, and Englan
Of all the sad spectacles in this sad world there are few more poignant or deserving of our sympathy than the university researcher in search of something to research. The empty coffee cups lined in sullen ranks, the nails bitten to the quick,
Virgin is expected to parachute in its top brand marketer to oversee the rebranding of cable giant NTL Incorporated’s consumer brands. Ashley Stockwell, Virgin’s group brand marketing director, has been tipped to join once NTL, which merged with rival Telewest earlier this year, has formally acquired Virgin Mobile. He currently reports to Virgin Group brand […]
Electrolux, the white goods brand, has launched a £5m television and press campaign to support the brand’s “Thinking of You” positioning.
This year’s first Marketing Trends Survey from the Chartered Institute of Marketers (CIM) reveals that there is a more upbeat mood among marketers in 2006, with the confidence that their companies will fare better than the wider economy. The CIM survey is now conducted every six months as opposed to every three. In the autumn […]
Adams Childrenswear Group has appointed former Harrods, Body Shop and Principles marketing chief Ronny Helvey as group director of marketing.