Wal-Mart’s decision to open an organic “supercentre” in the US has been mirrored at its UK subsidiary Asda, which intends to treble its organic range this year. Supermarkets are keen to increase their share of the market, which is no longer th
Nestlé is launching its Caribbean branded flavoured milk drink Supligen in the UK market. The thick, creamy “on the go” milk drink is marketed as a nutritional supplement and is the leading brand in the Caribbean with an 85% market share. According to the Supligen brand team, the fortified flavoured milk category is well-known with […]
ING Direct has a hit list of 15 further product sectors it is considering, in the wake of the launch of its much-touted mortgage later this year. But marketing director Gina Fusco cautions that the bank is in no rush to launch products. ING hopes to have as big an impact on mortgages as it […]
In a revolution similar to the rise of budget airlines, moves to allow train operators to offer £1 off-peak tickets could usher in a new age of the train, say transport experts. At the very least, the scheme being piloted by South West Trains
TBWA has been searching for a chairman to head its UK group operations, it has emerged. It is thought that TBWA Europe president Paul Bainsfair is on the look-out for a “heavyweight” candidate, after an eight-month search to fill the post of c
New Look is understood to be talking to agencies about its plan to market a cut-price, designer fashion range.
Sales of soda fell for the first time last year, as the US began to develop a taste for functional and healthier drinks – a challenge for the world’s biggest pop brand says Polly Devaney A high-stakes marketing battle has been fought for many years in the US soft drinks industry for the top spot […]
Cosmetics brand Avon may have a quaint image but it has ambitions to raise its global profile while keeping the human touch. By Barny Stokes Avon’s new executive director of marketing for the UK, Andy Watts, (MW last week) is joining the company at a pivotal moment in its 120-year history. In recent times, chief […]
Ferrero UK is launching a new television and press campaign, breaking next week, to support its Kinder kids confectionery range and the launch of Happy Hippo Cocoa Cream. The ad, which has been created by WCRS, introduces the new Kinder brand icon Mama Kinder, who lives in a “fantastical world” where she invents treats for […]
The concept of customer loyalty is far from dead – research suggests it has just been redefined by modern consumers, who yearn for a long-term brand relationship that will develop with their needs Energy providers such as British Gas, npower and Powergen have been under the spotlight as the price of domestic energy has rocketed […]
Without self-righteous bodies like the new Commission for Equality and Human Rights which tell us how to best live our lives, who would keep our spirits up?
Motorola has handed Omnicom its $100m (£57m) global advertising business, ending months of speculation about the handset manufacturer’s agency arrangements.
Filofax, the iconic personal organiser brand, has appointed St Luke’s and communications planning specialist Goodstuff to handle its advertising account.
Pernod Ricard is tipped to appoint Ogilvy Group to its global advertising roster with a brief for its malt whisky brand The Glenlivet. The final pitch was between Ogilvy and M&C Saatchi. The pitch was handled by Agency Assessments. The brief for the agency will be to raise awareness of the brand in its key […]
Banana producer and distributor Chiquita International Brands has appointed Ogilvy Group UK to handle its estimated â¬50m (&£35m) pan-European advertising business. The group won the business, which will be managed from London, following a four-way pitch against Saatchi & Saatchi, TBWA and Fallon. The pitch, which started in January, was overseen by Agency Assessments. The […]