In a changing media climate where consumers are ever more demanding, the key to continued success for brands is to meet their information needs The question confronting the advertising and marketing services industry is simple: “What the heck do we do now?” For most good brands – that is, brands that offer their customers genuine […]
Leo Burnett’s decision to merge its below-the-line agencies, Arc and Triangle, (MW last week) gives the group a truly integrated set up not seen anywhere else in London, according to chief executive Bruce Haines.
Tess Alps, the newly appointed chief executive of television marketing body Thinkbox, has pledged to “tell things as they are”, even if it hurts the TV industry.
Alpro Soya, the soya products brand, is planning to target health-conscious consumers with the launch of an independent consumer magazine entitled Wellbeing.
Carat has scooped the strategy, planning and buying business – believed to be worth £3m – for Disney-owned children’s digital television channel Jetix UK. The agency won the business from Manning Gottlieb OMD following a three-way pitch.
Women’s monthly magazine Eve is to sponsor Five’s latest US television drama acquisition, Grey’s Anatomy, which launches in the channel’s “prestige” 10pm slot tomorrow (Thursday).
Hachette Filipacchi UK (HF-UK) seems to be making a habit of suspending magazines suffering from falling circulations. Following the decision to drop teen title Elle Girl last year, young women’s publication B now also faces the axe.
Ofcom is to review broadcaster Channel 4’s financial position over the next 12 months, taking into account the “changing nature of broadcasting”, the media regulator has confirmed.
Buena Vista Home Entertainment is unveiling an Adshel poster campaign featuring “snowflakes” to back the DVD launch of children’s film Narnia: The Lion, The Witch and The Wardrobe.
The7stars, the start-up planning and buying agency, has won the £3m planning and buying for household repairs service Homeserve.
There are many ways to show your boss that you are a loyal and dedicated employee who is totally committed to the cause, and may possibly deserve a pay rise or a promotion.
through a divorce and ends up working in Starbucks.
Regular Diary readers may remember a story a while back about the Business World Atlas, which mapped out places like Customerland and Terra Innova to help guide companies – like some kind of crazy business Sherpa – through the treacherous world of commerce (MW January 26). Readers may also recall tales of top marketing types […]
The Diary has had its fair share of adventures on the high seas, me hearties – aboard the Trial B under the captaincy of “Mad” Mal Delany, fishing for tuna in the clear blue waters of the South Seas. The experience has imbued the Diary with a healthy respect for the ocean and the large […]
The Diary will be making no jokes about crabs in this caption.