Asda to take on Ikea
Marketing WeekAsda is taking on Ikea as the first UK supermarket to offer flat-pack furniture, under its George Home brand. The first items on sale include a &£30 bathroom cabinet.
Asda is taking on Ikea as the first UK supermarket to offer flat-pack furniture, under its George Home brand. The first items on sale include a &£30 bathroom cabinet.
Bob Ayling, the former British Airways chief executive, has been appointed chairman of troubled music group Sanctuary. The company, which handles artists such as Iron Maiden recently secured a &£110m refinancing package.
So Organic, an independent, Greenwich-based online company specialising in organic products, is considering taking Sainsbury’s to court over claims that the retailer has “stolen” its brand name.
Britvic has announced a 7.3% fall in sales of fizzy drinks, including Tango and Pepsi, in the UK during the 24 weeks to March 19.
Tessa Jowell, the culture minister, has asked the Metropolitan Police to investigate an ad from web betting site thepool.com. The work, which has already been banned by the Advertising Standards Authority, encourages under-18s to gamble, as first revealed in Marketing Week last week (Cover Story page 22).
AG Barr group marketing manager Nigel Dugdale has left the company after almost 15 years. It is thought Dugdale does not have a job to go to.
Incentivated, the mobile marketing agency, has picked Robert Thurner, former European, Asia-Pacific and Africa group marketing director for Clear Channel Outdoor, as its commercial director. He is tasked with increasing its UK client base and international expansion.
WH Smith has appointed Sharon David as marketing director of its travel division, overseeing branches in airports, rail and bus stations, as well as its trial Stationers formats (<I>MW</I> February 2). David was previously water brand controller at Britvic.
Colt Telecom has appointed Billy O’Riordan as head of marketing.
More Than marketing communications chief Neil Scaife has left the Royal & SunAlliance-owned insurer without a job to go to.
Campbell’s UK, the food company, has promoted marketing director Tim Perman to managing director for UK & Ireland. Perman takes over the role from Mark Alexander, who becomes president of Campbell’s Asia-Pacific. Annie Neil, category marketing director for soup, replaces Perman.
Procter & Gamble has been censured by advertising watchdog the Advertising Standards Authority (ASA) for claims it made about the efficacy of its dandruff shampoo Head & Shoulders in a television ad.
Although high street sales figures may look weak, people are still keen to hit the stores – the retailers’ problem is convincing us that they offer value for money when there is so much choice, says Richard Hyman The well chronicled state of our retail industry makes depressing reading. The rate of growth in the […]
Successful corporate strategies for customer management and data exploitation are dependent on inter-departmental co-operation, appropriate software and effective quality control. By David Reed
Global consumption of soft drinks is set to overtake that of hot drinks for the first time as a result of the growing popularity of bottled water, fruit and functional drinks, according to industry analysts. Consumption of all drinks rose by 2.5% during 2005 says the Globaldrinks.com database from drinks consultancy Zenith International. The total […]