ASA slams bank over mortgage rate claims
Marketing WeekThe Advertising Standards Authority (ASA) has slammed Alliance & Leicester over a TV ad which the regulator ruled was misleading.
The Advertising Standards Authority (ASA) has slammed Alliance & Leicester over a TV ad which the regulator ruled was misleading.
Disney Consumer Products (DCP) chairman Andy Mooney was in London last week to outline forays into new product areas. Like Mickey Mouse in The Sorcerer’s Apprentice, the company is waving its magic wand in a bid to appeal to a wider section of the kids’ market. Its recent launch of “better for you” products for […]
Nintendo, the video games developer and publisher, is understood to have started a review of its multimillion-pound global advertising and media arrangements. It currently uses the Publicis Groupe for all its creative and media work. Incumbents in the UK include Leo Burnett, which works on the creative account, and Starcom, which handles media planning and […]
PricewaterhouseCoopers (PwC), one of the world’s big four professional services companies, has launched a search for an advertising agency.
Asda is understood to be talking to advertising agencies about its George clothing and homeware brand, though the discussions are believed to be informal at this stage and are not expected to affect Publicis’ hold on the retailer’s flagship £4
Euro RSCG C&O, the French agency, has created its first campaign for Orange Business Services since winning France Telecom’s business-to-business account earlier this year (MW March 9).
Isobel is launching a fund to invest in start-up digital and direct marketing companies as part of its expansion plans. The agency is seeking specialist partners.
United London has been appointed by the Early Learning Centre.
Starcom UK has won Procter & Gamble’s digital media planning and buying account in the UK, following a pitch against MediaCom.
WPP subsidiary Millward Brown is poised to buy a Chinese research company.
Delaney Lund Knox Warren, Miles Calcraft Briginshaw Duffy, United London and DDB London have all been shortlisted by the Financial Times to pitch for its ad account.
Lowe Worldwide has denied Amanda Walsh, former European chief executive of United, has joined the agency, after rumours she was to be made chief executive. The network is expected to announce an appointment to its worldwide management team soon.
Online travel company Opodo has temporarily suspended its pan-European £3m advertising review to allow a new commercial director and marketing director to settle into their roles.
Mediaedge:cia has won a strategy brief from the Department for Work and Pensions to improve perceptions of its Jobcentre Plus employment service.
The Merchant Group International, an Australian café chain, is looking for an advertising agency to lead its launch in the UK. The move coincides with its hunt for a marketing director.