Dairy Farmers of Britain (DFB), the dairy farmers co-operative, has appointed Walker Media to handle its media planning and buying, without a pitch. The appointment is part of DFB’s strategy to strengthen marketing and advertising across its portfolio of brands this year. It is also currently reviewing its creative advertising (MW May 25). DFB has […]
Advertising must do more to attract employees from ethnic backgrounds to the business, according to senior industry executives. Their comments follow the release last week of Business in the Community’s sixth “Race for Opportunity” benchmarking report. Ethnic minorities make up 8% of the UK population. But despite a “mushrooming” of ethnic faces fronting advertising campaigns, […]
Mirror Group Newspapers has invited head of newspapers Mike Allen and agency sales manager Will Wright to apply for new roles at the group after their jobs were axed. MGN managing director Richard Webb is now recruiting for newly created jobs – head of trading and head of business development.
Walkers, the crisp brand, has signed a £2m contract to become an official supplier to the new £450m Wembley stadium.
The BBC is to review its media planning and buying account worth £20m.
ITV has reported a 19% rise in sponsorship revenues for the first half of the year. ITV says that brands are increasingly looking to sponsorship in a bid to reach target audiences. Last week Marketing Week reported that ITV1’s total advertising revenue was likely to dip below &£100m for the first time in more than […]
Ofcom has issued a revised consultation document on food advertising to children on television, which rejects introducing a 9pm watershed. The watchdog believes that despite the possibility of significant cost savings for the NHS, the move would be detrimental to commercial TV. The consultation will end on June 30.
Vincent Bolloré’s efforts to harness Aegis, where he is a 29% shareholder, to Havas, where he is chairman and principal shareholder, could lead to a disastrous outcome, according to an analysis published this week. “If the two businesses were to combine⦠they would be little more than a second-class, multi-disciplined conglomerate that would remain much […]
Lurpak is this week launching a campaign in Sainsbury’s stores around the country, as it expands its marketing activity to integrate in-store media with TV and online.
Tighter regulation of advertising for companies that offer compensation-claim services, a staple of daytime television in recent years, has moved a step closer, after the Compensation Bill cleared its second reading in the House of Commons.
Procter & Gamble has signed a marketing agreement with the publisher of a new “interactive” novel to promote its Cover Girl make-up brand.
to divide the rights into six bundles of 23 matches, stipulating that no one company would be able to own all six.
Mike Soutar, who left his post as IPC group editorial director last week, would prefer to be remembered as the stuff that legends are made of, say his friends and critics. After savouring the huge success of driving through high-profile launch
Virgin Radio, the national commercial rock station, is launching on Freeview at the end of June as part of Virgin’s strategy to develop its station’s reach over a variety of new platforms.
John Brown Publishing Group, the parent company of contract publisher John Brown Citrus Publishing, has acquired specialist catalogue publisher Code London.