Shell has promoted Brazilian marketer Bruno Motta to one of its most senior marketing positions following the retirement of Raoul Pinnell. Motta starts as chairman of Shell Brands International on May 1. Pinnell is leaving Shell this week after ten years, as exclusively revealed on marketingweek.co.uk. It emerged earlier this month that the oil giant […]
Woolworths is launching an extensive range of own-label products under the Worth It brand, and is backing it with a TV advertising campaign likely to feature a well-known celebrity. No decision has been made on whether the campaign will continue to feature brand characters Wooly, a roving reporter, and Worth, the strait-laced anchorman. The new […]
Social networking site Bebo and London-based digital media company 7digital have teamed up to launch a music download service on the Bebo site. The new service means that Bebo’s 31 million users will be able to download music directly from the social networking site, using 7digital’s indiestore service. Bebo has over 450,000 bands registered on […]
Tiger Beer UK is embarking on its first TV sponsorship as part of an overhaul of its marketing strategy. The shake-up will see Tiger’s investment in its UK brand increase to £5m for the year, with a range of new activities planned across website development, sales promotions, PR, consumer events, advertising and a beer sampling […]
There is a downside to these three-year plans and exploitation of customer loyalty to drive profits has huge implications for the future
Michael Hockney’s exit from the D&AD, has thrown into question the role of creative gongs in the industry and their part in brand communications. But equally it has raised doubts about the awards charity’s commercial strategy and the subordination of its British focus. David Benady reports
The UK gambling industry faces a ‘good news, bad news’ future. Relaxed advertising laws allow for improved and wider promotion, but the looming smoking ban could discourage many potential customers from even entering casinos and bingo halls. by Catherine Turner
Motorola has promoted Jeremy Dale to its top global marketing role for its handset division. The former Orange marketer replaces Leslie Dance as vice-president of marketing for mobile devices. Sources are linking Dale’s promotion with the departure of Motorola’s European marketing director for its handset division, Simon Thompson, who is joining Lastminute. com as chief […]
Cadbury Trebor Bassett has been forced to axe the 10m TV campaign for Trident, its biggest product launch of the year, following hundreds of complaints that the ad was racist and showed “harmful stereotypes”.
Channel 4 has denied that it has had any talks with National Grid Wireless, which is leading a rival bid for the second national digital radio multiplex. The channel says that two services included in NGW’s bid are “NGW’s creation prepared without consulting Channel 4.” NGW has submitted plans for 12 new DAB radio services […]
WPP chief executive Sir Martin Sorrell has accepted a 120,000 settlement without admission of liability in his High Court privacy and libel actions.
Kelvin MacKenzie is stepping down as non-executive chairman of Media Square, the marketing and communications services group, to devote more time to his “media commitments”. He joined the company’s board in early 2006. Nigel Bacon, a senior independent non-executive director with the company for the past three years, will take over from MacKenzie on an […]
BSkyB and Chrysalis Radio have announced plans to launch a 24-hour news radio service under the Sky News brand if the consortium bid for the second national digital multiplex headed by Channel 4 is successful. Sky News Radio, which would launch next year, would offer a 24-hour rolling news service combined with analysis. It would […]
Online advertising spend in the UK has surged by 41%, topping 2bn and overtaking national newspapers for the first time.
AOL UK has appointed Barry Flanigan to the newly created role of head of marketing. The new role aims to reflect AOL’s repositioning from an internet service provider into a Web services company. The UK marketing team will be responsible for all it advertising and the sponsorship of The O2, which AOL is the exclusive […]