Integrated creative agency prego* has launched a podcast that is “like The Archers – just a lot more wrong”.
But don’t worry, it’s not a thinly veiled attempt to push marketing jargon on unsuspecting listeners. Episode one of prego* Country Life begins with a warning about explicit sexual references and strong language.
The agency has hired actors to record the exploits of the likes of Victor Bramble, lay preacher and dogger, and Brian Best, who marries Shirly, his llama.
And every time someone downloads the podcast, from www.prego.co.uk/podcast. php, the agency donates £1 to the Elizabeth Svenson trust for Children and Donkeys.