Month: June 2007

New campaign – Origami animals for Whiskas

Marketing Week

TBWA/London has created a new national print campaign for cat food brand Whiskas to promote the key product benefits of the Oh so product range to cat owners. The “origami” campaign, which will talk about the whole pieces of meat or fish that the Oh so range contains, will launch on June 29. It will […]

ASA outlaws EA’s violent game poster

Marketing Week

Game maker Electronic Arts has been barred by the Advertising Standards Authority (ASA) from displaying a poster for its “Burnout Dominator” game after the watchdog received 37 complaints. The London Underground poster created by Wieden & Kennedy and bearing the headline “Inner Peace Through Outer Violence”, showed a sports car that had crashed into a […]

Volvic Splash slump hits Danone

Marketing Week

Danone’s children’s sub-sector brand, Volvic Splash, has lost more than 25% of the take-home market in the UK, according to Nielsen figures seen by Marketing Week. Sales of the brand fell from £6.49m in the 62 weeks to March 2006 to £5.5m in the 62 weeks ending May 2007. Volvic Splash’s market share across impulse […]

Egg on the face for financial ads

Marketing Week

Newspaper readers find ads created by financial services brands such as Egg, Capital One and MBNA poorly designed, confusing and cluttered, according to research by the Newspaper Marketing Agency (marketingweek.co.uk last week). The NMA’s research shows that 90% of financial services advertising is not up to scratch in the eyes of consumers, who dismiss such […]

Patak’s backs Coat & Cook launch with new campaign

Marketing Week

Indian food group Patak’s is launching a new range of food flavourings called Coat & Cook. The launch will be rolled out nationally in July. The company claims that Coat & Cook is unique because it is a flavour and not a sauce or marinade. There will be five variants, including Lime & Coriander, Spicy […]

Carlsberg brings in Polish pilsner brand on draught

Marketing Week

Carlsberg UK is launching premium Polish lager, Okocim, making the pilsner-style beer the first Polish lager available on draught in the UK. The national roll-out follows a trial run in the off trade in the London area. Okocim is popular in Poland, and Carlsberg is hoping to attract members of the growing Polish community who […]

The Priory highlights mental health care

Marketing Week

The Priory Group, the independent mental health services provider, is highlighting the services available at its 16 UK hospitals. The integrated campaign is the second of four the group intends to run. It will last 12 months and will focus on four areasaddictions, eating disorders, adolescent mental health and day therapy services. In the first […]

Ex-easyJet boss at Children’s Mutual

Marketing Week

The savings specialist The Children’s Mutual has appointed the man who was easyJet’s first sales and marketing director Tony Anderson to its top marketing post. Anderson takes up the newly-created marketing director’s position immediately. He joins from research group Taylor Nelson Sofres (TNS) where he has been the company’s first e-commerce director since March 2001. […]

Head of ISBA to call for responsible advertising

Marketing Week

The Incorporated Society of British Advertisers (ISBA) director-general Mike Hughes will use his first annual lunch as a rallying call for responsible advertising and attack the “vocal minority” who skew the debate. His comments echo the tough new stance of the Advertising Association, which, under chief executive Baroness Peta Buscombe, has made its mission to […]

K-Swiss races in with sprintwear

Marketing Week

Sports shoe brand K-Swiss is gearing up for a major brand-building push as it aims to increase awareness and boost its consumer base. K-Swiss’ UK marketing chief Nick Crook says that the initiative seeks to build on the brand’s recent expansion into clothing and position K-Swiss as more than a sports-shoe brand. The drive starts […]

Coke goes green with lightweight containers

Marketing Week

Coca-Cola Enterprises is to launch its lightest-ever PET (polyethylene terephthalate)carbonated soft drinks bottle across the UK to boost its green credentials. It will replace its 26g container for its leading brands that include Coca-Cola, Diet Coke, Coke Zero, Fanta and Sprite. CCE says the new bottles will reduce its PET packaging by 700 tonnes a […]

Co-op Finance scraps CIS label to align with the master brand

Marketing Week

Co-operative Financial Services (CFS) is dropping the CIS insurance moniker as it attempts to align its brands more closely with the Co-operative “master brand”. The brand overhaul follows the merger last month of CFS owner The-Co-operative Group with United Co-operative to create The Co-operative Trading Group. The move will lead to a more consistent master […]

TBWA managing director quits

Marketing Week

TBWA/London managing director Victoria Davies has resigned 12 months after being promoted to the role. Davies, who leads the McDonald’s business at the Omnicom-owned agency, is understood to have left without a job to go to. Her move comes just weeks after Tim Lindsay, former Publicis UK chairman, was unveiled as the new chief executive […]