Month: June 2007

Drinkaware appoints first chief executive

Marketing Week

The Drinkaware Trust, the charity that promotes responsible drinking in the UK, has appointed Jean Collingwood as its first chief executive. She takes over the role in mid-July. The role has been overseen by Kevin Byrne, who was seconded from the civil service, since November last year. Collingwood has over 15 years’ experience in marketing […]

Nickelodean names group marketing chief

Marketing Week

Children’s entertainment group Nickelodeon/MTVN Kids & Family Group has named Pam Kaufman as chief marketing officer. Kaufman was previously executive vice-president of marketing and worldwide promotions.

IMG names Gers as senior VP

Marketing Week

Sport and entertainment rights and sponsorship company IMG has appointed Oliver Gers as senior vice-president. He joins from FremantleMedia were he was general manager. Gers will be based in the New York office and also hold the title global head of new media and co-head of a new business unit. He will co-head IMG Entertainment […]

E-Tabs

Marketing Week

Address Unit 2 Technology Park Colindeep Lane London, NW9 6BX United Kingdom Telephone UK +44 20-8205-4665 US 888-823-8227 Fax UK +44 20-8205-7375 US 888 680 9009 E-mail info@e-tabs.com Website www.e-tabs.com [http:/…

Return of the entrepreneurs

Marketing Week

Steve Jobs and Michael Dell have shown that they still have the magic to turn round the firms they started. But can Jerry Yang do the same for Yahoo!? Unlike the other two as Matthew Gorman finds out he’s never been away and there are fears that his vision could be blinkered

Freedom fighters’ first salvo

Marketing Week

The Advertising Association is fighting against a climate of mistrust against the industry with a campaign to promote the benefits marketing brings to society. But some argue the AA must do more to win the support of its members before tackling public opinion. Sonoo Singh reports

Homebase launches gardening club

Marketing Week

Home improvement retailer Homebase is tapping into the burgeoning interest in gardening with the nationwide launch of its Garden Living Club. It follows a low-key trial of the scheme earlier this year. The club will give members discount on products and concessions to gardening events such as at Hampton Court. Members will also receive a […]

Heineken global marketer quits over dispute with ceo

Marketing Week

Heineken global marketing chief Peter van Campen has left the company following a dispute with the chief executive. The group commerce director has left the Dutch brewer after 15 years with the company, without a job to go to, over “differing views” with chief executive Jean-Francois van Boxmeer. The brewer has confirmed Campen’s departure but […]

Government asks agencies to pitch for diploma brief

Marketing Week

The Government is drawing up a list of advertising and media agencies to launch a campaign to support the new diploma qualification that is being introduced by the Department for Education and Skills (DfES). The pitch will be handled by the COI. The new diplomas are aimed at 14- to 19-year-olds and are offered as […]

HTW nets 20m Orange DM account

Marketing Week

Harrison Troughton Wunderman (HTW) has been appointed to handle Oranges 20m consolidated direct marketing account following a four-way pitch. The business was previously split between Craik Jones Watson Mitchell Voelkel and WWAV Rapp Collins.

Ex-MTV marketer joins SpinVox

Marketing Week

Digital telecoms company SpinVox has appointed former MTV marketer James Scroggs as vice-president of consumer business. The move comes just two weeks after Scroggs announced his departure from MTV Networks, where he was UK & Ireland vice-president of marketing. Scroggs will be responsible for building consumer awareness of SpinVox and will head its consumer marketing […]

Barnardos launches BBH campaign

Marketing Week

Children’s charity Barnardos is launching a campaign that aims to encourage people to reconsider their opinion of difficult children. The campaign, created by Bartle Bogle Hegarty, will run across print, radio and online, with the radio ads voiced by James Bond actor Daniel Craig. The online campaign focuses on the true story of a verbally […]