Sky bolsters search marketing roster

Sky

BSkyB has appointed Diffiniti and Unique to its online search marketing roster. The two agencies were selected following a four-way pitch against The Search Works and incumbent i-level.

The two agencies have been tasked with providing strategic and tactical support across pay-per-click, search engine optimisation and natural search. The agencies will work together but have bespoke briefs based on their areas of expertise.

Scott Gallacher, Sky’s director of online and partnership marketing says the satellite operator “needed” to broaden its expertise because of the “growing complexity” of search and a “significantly” revised strategy.

I-level will continue to work on the account during a transition period and alongside its continuing display and affiliate activity brief.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here