Pat Fallon is relinquishing the day-to-day control of his eponymous agency network as part of a restructure triggered by the alignment of the agency with Saatchi & Saatchi. The agency has started a search for a North American president to run its Minneapolis office. Fallon, the agency’s worldwide chairman, will become emeritus chairman from January […]
Reckitt Benckiser (RB) is preparing to launch an eco-friendly laundry detergent, four years after it pulled out of that market. The detergent, a top-secret project, is believed to be called VO and will be backed by a major marketing campaign this autumn. The news of the launch comes after RB chief executive Bart Becht hit […]
General Mills has promoted Elizabeth Nordlie to European vice-president of marketing for the Häagen Dazs, Green Giant and Old El Paso brands. She will handle the brands across Europe, Middle East and Africa. Nordlie, who takes over the role this week, replaces Jerry Lynch, who has returned to the company’s US head office. She is […]
Guardian Media Group (GMG) has revealed plans to grow through acquisition and by diversifying its business over the next 12 months in its results for the year to April 1. The group, which owns The Guardian newspaper and Smooth FM, reported an increase in pre-tax profits from £66.4m last year to £64.2m on turnover up […]
It’s rare for companies to publish key performance indicators relating to their marketing – probably because there’s not much point