A new ad-serving tool is to be launched that will allow advertisers to identify where their ads have appeared online and how long they have been viewed for – a tool many in the online ad industry will welcome after recent scrutiny from the media. This week’s Panorama on BBC1 highlighted how ads can appear […]
Packaged goods giant Procter & Gamble (P&G) has signed up as the first advertiser on supermarket price comparison site mySupermarket. co.uk. It is the first time mySupermarket.co.uk has allowed display advertising on its site since it launched in October last year.
Bebo, the social networking site aimed at under-16s, has embarked on a media offensive to counteract the backlash against brands using such sites to advertise their products to children. After hostile national media reports about brands’ online ad strategies, the site has rebuffed claims that its partnership with confectionery brand Skittles is either underhand or […]
Following a fruitless search to replace Saatchi & Saatchi London chairman and chief executive Lee Daley, who stepped down earlier this year, Publicis Groupe is taking a novel approach to trying to save the once-mighty agency. A week after Saatchi lost the bulk of its UK Toyota business to CHI & Partners (MW July 12), it emerged that it was being aligned with sister agency Fallon in the latest bid to halt its decline. The new holding company – to be called Saatchi & Saatchi-Fallon – will be run by Fallon London founding partner Robert Senior, who has turned down the top job at Saatchi London in the past.
Fruit of the Loom has appointed Big Communications to overhaul its trade catalogue for distribution across all its markets in Europe. The clothing manufacturer’s 116-page catalogue will be themed on “a road trip to Morocco”. It will be produced in eight languages and will showcase the entire product range for its forthcoming Mens, Ladies, Children […]
Another Anomaly, the start-up agency to be headed by Sony BMG vice-president of futures Duncan Bird and backed by Anomaly founder Carl Johnson, has won a raft of business before it opens. It will work with former Neutrogena skincare expert Tammy Ha on the skincare products line Eu. The joint venture will cover design, positioning, […]
WA Shearings, the holiday company that specialises in the mature market, has appointed Cheetham Bell JWT to its £2m advertising business after a competitive pitch against undisclosed agencies. The appointment comes just two weeks after it appointed MediaVest Manchester to its £3m media planning and buying account, following a two-way knockout with MediaCom North. Brazen […]
Waste and Resources Action Programme (WRAP), the government body tasked with reducing waste, is reviewing its roster of agencies ahead of a new advertising push next year. It is thought that the business is worth several million pounds. WRAP has put out a tender document for its advertising, direct marketing, marketing services and public relations […]
The sweeping restructure at Red Bull UK would normally suggest a company in turmoil, but the brand that created the energy drinks category still commands a 76.5% share of the market, and last weekend hosted the latest round of its Air Race World Series in London. Red Bull is believed to be making redundancies across […]
Luxury soap manufacturer Bronnley has been acquired by a management buy-in team led by former Lornamead chief executive, Leslie Barber. The new board will be chaired by Stuart Rose, currently chairman of Hamley’s and former chief executive of Body Shop. Also part of the buy-in team is Scott Dougan, former European finance director at Revlon. […]
Global research group Datamonitor has been forced to retract a report it published in July that claimed British Gas was not as green as the company had claimed to be. Its retreat comes as the Centrica-owned utility rolls out two new green tariffs and announces its “British Gas Green Fund”. British Gas forced Datamonitor to […]
Kleenex manufacturer Kimberly-Clark is in talks with GlaxoSmithKline and Pfizer about forming partnerships to promote related products. In an exclusive interview with Marketing Week, Kimberly-Clark’s general manager for the UK and Ireland, Troy Warfield, revealed that discussions were taking place about link-ups between Kleenex tissues and cold and flu remedies such as the Beechams range […]
Andrew Marsden, one of the UK’s most high profile and outspoken marketers, shouldn’t find it too hard to get a new job, say observers. The Britvic marketing director surprised the industry last week by announcing his departure from the soft drinks giant, where he has led the marketing department for the past ten years. Marsden, […]
BAA’s retail subsidiary World Duty Free has appointed former Superdrug marketing director Jo O’Conner as commercial director. O’Conner takes over from former trading director David Griffiths and will be responsible for growing the business and introducing new and exclusive offers to the retailer. She will report directly to World Duty Free managing director Mark Riches […]
Coca-Cola and Virgin Media have been criticised by the Advertising Standards Authority (ASA) although a risqué ad for deodorant brand Lynx has escaped censure. A TV spot for Coca-Cola-owned Powerade came under fire for showing a cyclist without reflective clothing or lights. The ASA upheld a complaint against the McCann Erickson-created ad, on health and […]