…Sky’s marketing spend up 18% after Virgin battle
Marketing WeekBSkyB spent 734m on marketing in the year to June 30, a 112m – or 18% – rise on the previous 12 months.
BSkyB spent 734m on marketing in the year to June 30, a 112m – or 18% – rise on the previous 12 months.
‘Impersonal’ and ‘inflexible’ technology is triumphing over marketing common sense because few brands are using consumer data and the latest tools to enhance the whole customer experience
Panorama exposed some major holes in selling online advertising. Brands and agencies should regard this as a wake-up call in best practice, says Guy Phillipson
It started as one shop, set up with a 17,000 bank loan, and transformed the sandwich market. Now it’s being wooed by private equity. Louise Jack looks at what lies ahead for Pret A Manger
The re-education of BBC staff reveals that a large proportion of our media and the public from which they were recruited are less than squeaky clean
For better or worse, society has undeniably changed over the past 50 years, yet brand owners still rely on the ABC1 social grading system. David Benady reports on whether it’s time for an update
From showpiece sports stadia to unique rural settings, the UK punches above its weight when it comes to hosting live events. Jo-Anne Flack learns the secrets behind picking the right location
“You’re hired” – and that may of course be a problem for Sir Alan Sugar, who’s very much used to being his own man these past 40 years. Whichever way you look at it, the £125m sale of Amstrad to BSkyB marks the end of an era. Technically, of course, this a deal that’s been […]
The thought of an “agency update meeting” is normally greeted with groans of boredom. So, to combat this, Rob Gray, managing partner of Purity, organised his agency’s June meeting around a Segway Rally. Gray bussed his employees out to his Hertfordshire home in his famous orange campervan (MW August 21, 2006), where they split into […]
What’s wrong with a little bit of exhibitionism? Nothing, according to Entire.
With Pete Doherty chugging the lactose-free milk, it would appear that now is the time of the slightly unusual celebrity brand advocate. The latest Luis Vuitton campaign certainly uses a familiar but extremely unexpected face to promote its luggage – ex-Soviet president Mikhail Gorbachev (right). The choice of Gorbachev was made to highlight the origins […]
Never mind Gloucestershire, London had its own problems a couple of Fridays ago with the 15 minute deluge that left several parts of the city underwater. One such place was RPM’s office in west London. After putting in a team effort to bail out their offices (pictured above) employees of the experiential marketing agency then […]
Seeds of Change, the Mars-owned organic food producer, has signed a six-figure sponsorship deal that straddles the UKTV Food and UKTV Gardens channels. The sponsorship deal will see the premium food brand feature in excess of 200 hours of “hand-picked” content on the digital channels. Seeds of Change will sponsor the UKTV Gardens’ eight-week-long Grow […]
TX text introJust textUK brand owners could lose out as ownership of the outdoor advertising industry undergoes another round of consolidation. The world’s largest poster business Clear Channel Outdoor is likely to be put up for sale if private equity companies succeed in buying and breaking up its US parent Clear Channel Communications.
Tiscali is planning to take on Virgin Media with the launch of a branded mobile phone service in a move that would make it only the second company in the UK to offer “quadruple play”. Tiscali, which has just bought broadband provider Pipex for £210m – in addition to recently acquired digital TV provider Homechoice […]