Unilever will cut 20,000 jobs within four years
Marketing WeekUnilever is to axe 20,000 jobs over the next four years. The cuts equivalent to 11% of its workforce will mainly affect Europe in a bid to reduce costs by 1.5bn by 2010.
Unilever is to axe 20,000 jobs over the next four years. The cuts equivalent to 11% of its workforce will mainly affect Europe in a bid to reduce costs by 1.5bn by 2010.
British Airways chief executive Willie Walsh has called on BAA to recruit more staff at Heathrow after admitting that operational problems at Britain’s biggest airport have impacted on the airline’s business. Walsh (pictured) says BA has been “struggling to cope” with baggage and security restrictions imposed by the Government, adding: “In order for the Government […]
German domestic appliance maker Miele has handed its £3m UK advertising account to Poulters after a six-way pitch. The Leeds-based agency will develop a new brand building campaign for 2008 that will include television and print advertising.
The Wrigley Company has consolidated its 200m advertising business into Omnicom after adding DDB Worldwide to its global roster following a non-roster pitch. BBDO, the companys long-standing agency, was not affected by the review.
Virgin Media has appointed former 3 marketing director Graeme Oxby as managing director of Virgin Mobile. Oxby left phone operator 3 after five years and was replaced by director of customer marketing John Penberthy-Smith. Oxby joined 3 in November 2001 as director of consumer marketing, and was promoted to the top brand role in 2003 […]
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Former British Airways commercial director Martin George is facing criminal charges and up to four years in prison for his part in the price-fixing scandal that has led to a £270m fine. George is being investigated alongside former BA head of communications Iain Burns. They left the carrier last October, and are believed to be […]
The Walt Disney Company has bought children’s social networking site Club Penguin as it attempts to ramp up its digital presence and utilise the internet as a communications and marketing tool. The US-based site will be rebranded Disney Club Penguin and rolled out internationally
Mattel is recalling nearly 1 million toys because the products are covered in lead paint. According to Mattel, whose brands include Barbie and Hot Wheels cars, all toys were made by a contract manufacturer in China. The recall covers 83 products sold in the US. About 300,000 of the toys are understood to have been […]
The Advertising Standards Authority (ASA) has cleared Quaker Oats of making misleading claims about the health benefits of oats. The investigation followed a complaint from a consumer over whether oats can lower cholesterol. The ASA has ruled that there is sufficient evidence from scientific research undertaken in the UK, US and Sweden to prove that […]
Penguin hopes to attract more teenage readers in a partnership with social networking site Piczo, which allows them to design their own book front covers. Readers will be able to personalise the books using digital tools provided by Piczo. Six books, including Alice and Wonderland and Dracula, have been chosen by bands popular with teens, […]
Club brand Ministry of Sound is launching a range of fragrance and toiletry products to tap into target a “stylish” young dance music-loving audience. The range will hit the UK market in early 2008. The music and lifestyle brand has signed a deal with International Flavors and Fragrances (IFF) to produce the scent and says […]
Red Bull has embarked on a massive restructuring of the business, which is expected to include marketing redundancies, following the arrival of managing director Nigel Trood to replace Harry Drnec in May. The company is understood to be consulting with its marketing team about their future. It is understood that Red Bull is keen to […]
The Amstrad brand will continue under BSkyB after it agreed to buy the business from media tycoon Sir Alan Sugar for £125m. Amstrad group yesterday (Tuesday) accepted the terms of the Sky takeover bid in a deal that will see the star of The Apprentice collect £34.5m. A Sky spokesman says the brand name will […]