Orange is launching a new Gold Spot cinema campaign this week featuring Batman Forever actor Val Kilmer. The campaign, which has been created by Mother and breaks on August 3, sees Gold Spot regulars Mr Dresden and his sidekick Elliot interrupting the filming of a Western starring Kilmer. They ruin Kilmer’s “ode to the Wild […]
The COI is creating a board-level role to lead its communications planning.
Online price comparison service uSwitch has rejigged its marketing team and appointed former SWEB marketing chief Alan Tattersall as marketing director. Incumbent Barry Holloway moves from his position as marketing director to work on “strategic projects” and will be leaving uSwitch in April 2008. Tattersall moves from his position as home services director at uSwitch. […]
The Institute of Sales Promotion has hit out at the failure to extend the Gambling Act 2005 to Northern Ireland as a “considerable nuisance.” ISP legal affairs director Philip Circus says: “The problem is that when the legislation comes into force on September 1, you could run a promotion in Great Britain that would not […]
Technology giant Hewlett-Packard (HP) is looking to partner with a UK supermarket chain as it attempts to embark on a nationwide recycling programme. The move to focus on localised recycling projects will give it a green competitive advantage in the home PC and electronics market. Earlier this year the PC manufacturer trialled a recycling initiative […]
Cardiff & Co, the marketing company established by Cardiff County Council, is seeking public and private sector stakeholder investment to help promote the city.
Lloyds TSB has launched a high profile marketing campaign in the wake of England’s floods, designed to reassure customers that help is at hand. The high street bank is running a series of ads, in national and regional media, outlining steps that affected customers can take, and measures it has put in place to help […]
Trinity Mirror has agreed the sale of regional titles in London and the South East. The South London Press, North London and Herts Newspapers and the Yellow Advertiser are among 27 titles being acquired by Tindle Newspapers Ltd for £18.75m. The sales form part of a major restructuring of the Trinity Mirror business led by […]
The EU has broken Sky’s stranglehold on top-flight football coverage, opening the door for Irish minnow Setanta, Virgin Media, BT and Freeview to pitch for the rights to live matches. Catherine Turner reports on David v Goliath battles that could transform sports broadcasting
Lance Batchelor has some solid marketing experience with the likes of Vodafone, Procter & Gamble and Amazon.com, under his Navy-polished belt. Next week he takes up the reins as marketing director at Tesco at a time when the competition is hotting up. By Matthew Gorman
Channel 4 is dropping all premium rate phone-in competition’s except Deal or No Deal after an investigation into Richard & Judy’s You Say We Pay quiz. It will donate profits from Deal Or No Deal to charity from August 13, when the show returns for its next series. The inquiry, which was launched in February, […]
Nintendo is poised to appoint Karmarama to its £13m advertising account following a four-way pitch. The review was called in May after incumbent Leo Burnett resigned the account.
Parfums Givenchy is launching a competition inviting people to create a slogan for its new fragrance Very Irrªsistible. The winning slogan will appear on print ads featuring actress Liv Tyler. The author of the winning entry will also receive a trip to New York to meet Tyler, a Givenchy spokesmodel. The contest is being run […]
Former TBWA Europe chairman Paul Bainsfair is launching a digital advertising agency with his past business partner John Sharkey later in the year. It follows his departure from the Omnicom-owned agency network in March this year. Bainsfair, who founded the ad agency Bainsfair Sharkey and Trott with Dave Trott and Sharkey in 1990, confirms that […]
Coca-Cola has axed energy drink Sprite 3G less than two years after it was launched. The soft drinks giant will now focus on its second energy drink brand Relentless, which it has already extended with a second variant, Relentless Inferno. The drink was positioned as a “nice tasting” energy drink, in an attempt to steal […]