Former Golden Wonder chief executive Ed Jackson has been appointed managing director of independently-owned sports drink brand Taut. Jackson’s appointment to the newly-created position comes as Taut’s co-founders, Vincent Bassch and Sarah Lang, take on new roles in the four-year-old company. Jackson joined Golden Wonder in April 2003 following its sale to Middle Eastern packaged […]
Retailers have slammed the Government for a “woefully inadequate” publicity campaign to inform people about the change in the legal age limit to buy tobacco products. The Association of Convenience Stores spokesman, Shane Brennan says: “We are very critical of the way the communications have been handled. We did a poll that showed over a […]
The Energy Savings Trust (EST) is gearing up to roll out a new marketing strategy that aims to take its message to the mass market. EST director of marketing Matthew Wright says the government-funded organisation will take a new direction with its marketing communications and aims to focus people’s attention on the local and personal […]
Its been a lively few months for the BBC: the scandal known as Crowngate has claimed its first senior management scalp (the ex-controller of BBC1, Peter Fincham); the BBCs reputation for integrity has been hit by phone-in deceptions involving iconic programmes such as Blue Peter, Children In Need and Comic Relief; and the corporation has been very publicly washing its dirty linen, as it adjusts its expenditure following a licence fee settlement that was lower than asked for.
Five years after it was first abandoned, the advertising industry is once again ready to pitch its “Big Tent” idea. This time, the rallying call to the marketing communications industry to work together has been made by the Advertising Association (AA). Ten months into the job, the AA’s new chief executive Baroness Peta Buscombe – […]
Lewis Hamilton may have missed out on the Formula One world championship on Sunday – compounding a miserable weekend for British sport – but he is still set to become one of the richest sportsmen in the world, according to sponsorship experts. Brands are clamouring to sign up the 22-year-old, who came within a single […]
Bruce Haines resigned as chairman and chief executive of Leo Burnett Group on a point of principle after clashing with the networks global management team in Chicago over the role of Andrew Edwards, who has been named as his successor, Marketing Week can reveal.
Miles Calcraft Briginshaw Duffy (MCBD) has poached TBWA/London joint creative director Danny Brooke-Taylor to become its executive creative director. Marketing Week revealed last week that the agency was looking for a “hot” executive to boost its creative credentials. Brooke-Taylor leaves just four months after joint creative director Tony McTear departed (MW May 31). McTear was […]
Culture Secretary James Purnell has ordered the UK tourist industry to review the way it promotes the country. The move comes as the Department for Culture, Media and Sport (DCMS) announces cuts to tourist body VisitBritain’s funding for the next three years. Purnell wants the organisation to conduct a review of how best to use […]
Ladbrokes television advertising is to be the first test case for the tough controls on gambling advertising, drawn-up following the introduction of the Gambling Act 2005 in September.
Alcohol manufacturers are plotting to create a war council, in concert with retailers and trade bodies, as the industry steps up its fight against Government plans for a 9pm watershed for alcohol ads.
Bartle Bogle Hegarty is planning to shake up its management structure as it prepares to install Gwyn Jones, back from running the New York office, as the new global chief operating officer. The move will put a question mark over the role of Simon Sherwood, who currently holds the position. Sherwood has confirmed that the […]
Magners Irish Cider, owned by C&C, is the Grand Prix winner of this years Marketing Week Effectiveness Awards.
Dyson is understood to have handed its 11m European advertising account to Leagas Delaney after a final two-way pitch with Wieden & Kennedy Amsterdam. The appointment will not affect the UK advertising account, which has been handled by VCCP since 2004.
Mobiles provide the ideal, captive audience for highly targeted and personalised content, but it is crucial to treat users with respect. Now is the perfect time for mobiles to become part of the marketing mix. By Graham Rivers