Month: March 2008

BG to launch range of home energy generation products

Marketing Week

British Gas is launching a range of wind turbines and solar panels that will allow consumers to generate their own energy, following a reduction in the amount of red tape surrounding the generation of power by private households, known as “microgeneration”. British Gas will also offer products such as a fuel cell boiler, which it […]

Tesco Direct suspends sale of womens fashion lines

Marketing Week

Tesco has halted the sale of clothing online less than six months after it was the first UK supermarket to launch the service. The retailer had previously said that it planned to sell 300 lines from its women’s clothing range through Tesco Direct (MW October 4, 2007). A Tesco spokeswoman says: “We did a trial […]

Bmibaby commercial chief leaves

Marketing Week

Bmibaby commercial director David Hodge has left the airline to take up a new role as marketing director at spread betting and finance company, IG Group. He had been with the airline for more than four years. He will now over see marketing across all IG Group’s brands, which include IG Index, IG Markets and […]

LG Electronics to sign deal to rename the NEC Arena

Marketing Week

LG Electronics is poised to announce a naming rights sponsorship deal with the NEC Arena in Birmingham. The move follows the success of O2’s £6m-a-year naming rights deal with the former Millennium Dome, which has been transformed into one of the world’s most popular entertainment venues. The 12,300-seat NEC Arena is likely to be renamed […]

Sainsbury’s reports positive fourth quarter results

Marketing Week

Sainsbury’s has reported a 4.1% increase in like-for-like sales for the 12 weeks to March 22. The rise is above analysts’ expectations in the face of a tough retail trading market. Its full year like-for-like sales, excluding fuel, grew by 3.9%. The company has now returned a sales growth of £2.7bn since March 2005. Justin […]

Teachers call for army to halt school recruitment

Marketing Week

Teachers have called for military recruitment campaigns in schools to be stopped. The National Union of Teachers (NUT) has voted to back any school staff that wanted to boycott armed forces recruitment drives. Delegates at the NUT’s annual conference in Manchester condemned the tactics of the Ministry of Defence, saying it targeted teenagers with “misleading” […]

Reduce, reuse, recycle

Marketing Week

Brands face something of a catch-22 with packaging: do they protect their products with sturdy materials or the environment with less volume? Richenda Wilson looks at how they can do both

Footprints with a lighter touch

Marketing Week

Print media’s carbon footprint can be dramatically reduced by taking environmental concerns into account at every stage of the creative process – from planning to disposal. Tim Weissberg reports

Success, innovation and CR can coexist

Marketing Week

Green is driving the ‘S’ out of CSR. Corporate responsibility, as it tends to be known these days, is less and less about serving carefully identified communities or causes meriting philanthropy, and more and more about addressing climate change. That’s not as negative as it may sound – quite the opposite, in fact. Climate change […]

Nickelodeon characters to appear in Kidsnax health-promotion ads

Marketing Week

Viacom Brand Solutions (VBS), the sales house for MTV, VH1 and Nickelodeon, has struck a “pro-social” ad deal with Kidsnax, the healthy snacks company. The snacks range, which includes slices of banana, raisins and seeds, is due to launch this month and will use Nickeloden characters, such as Dora the Explora, SpongeBob Squarepants and Jimmy […]

Sam Branson becomes Kiss ‘green ambassador’

Marketing Week

Bauer Radio has signed up Sam Branson, the model, musician and son of Sir Richard, as the “green ambassador” for Kiss Radio. He will present environmental shows under the Kiss the Planet banner throughout 2008. Branson will make his debut during the breakfast show on March 27 at the start of a 1,400-mile, dog-sled expedition, […]

Gov’t seeks ad agency to promote census

Marketing Week

The Government is getting ready with for the next census in 2011, as it starts its search for an advertising agency to underscore the importance of the survey. The Office of National Statistics brief will be handled by COI. The aim is to encourage more people to take part in the once-a-decade event, with the […]