Times Media has signed up Nikon UK as the first major sponsor of The Times Young Photographer of the Year competition. It is the first time an advertiser will be involved in developing a co-branded, cross-platform campaign for the event. In the past, it has worked with the Tabasco brand, but not as a key […]
Titan Outdoor has won a 5.5m four-year contract with Virgin Trains after a competitive pitch. It is understood that rival CBS Outdoor also pitched for the account.
Media Planning Group last week scooped the 20m Nationwide account, with its digital provision “key” to the decision, according to the building society’s head of brand marketing Peter Gandolfi.
Advertiser-funded websites may struggle to stay on search results pages as more sophisticated search applications are launched, according to industry observers. Search engines are understood to be looking at developing new forms of search – such as “blended search”- that will offer more information, such as news, photographs, video and other rich content in the […]
The Financial Times is ramping up its focus on supplements, beginning with the relaunch of tabloid insert FT Wealth as a glossy magazine. The FT has also relaunched its arts supplement, Art of our Time, from a tabloid to a magazine. It was published on Monday (March 17) and was sponsored by Dubai International Financial […]
Kerry Foods is reviewing the 5m advertising business for its Cheestrings brand, less than a year after incumbent Quiet Storm kept the account following an abortive review.
In the last two weeks, integrated agency Iris has won the European ad account for car rental company Hertz (MW.co.uk March 12) and has been appointed to handle Sony Ericsson’s global integrated business, capping a remarkable few months for the nine-year-old company. Iris is now the global sponsorship agency for ING, Shell’s lead global digital […]
Home, the Leeds-based agency, has strengthened its relationship with William Hill after winning a second project for the chain. The agency has created a press and radio campaign for its online casino offering, which breaks later this week. Last month, it developed William Hill’s first TV ad to support its bingo arm (MW February 28). […]
IPC Connect has appointed Grey London to handle the 3m advertising account for its glossy high-street fashion and celebrity weekly magazine, Look.
The United Nations has appointed Krow to develop a campaign that will promote the “Olympic idea” of using sport to help young people. The agency has been appointed to create a film to support International Inspiration, the programme designed to deliver London 2012’s promise to engage and inspire youth of the world through sport. The […]
Online dating site Match.com has appointed Initiative to handle its 10m media planning and buying account as the dating brand repositions its strategy and increasingly moves its budget above-the-line (MW last week).
Kuoni, the holiday operator, is opening a flagship store on Kensington High Street in London in a move aimed at strengthening its luxury travel positioning. The new-look shop has been planned by strategic design group 20/20 and aims to make the proc…
The Royal Opera House will host its first ever club night this September, as part ofan arts festival sponsoredby business consultancy Deloitte. The deal is worth £1.75m over five years. As part of the deal, the ROH will stage Deloitte Ignite, an annual, three-day cultural event targeted at young professionals. The festival is designed to […]
When Media Planning Group (MPG) scooped the 20m Nationwide media account last week on the strength of its digital offering, it signalled a new commitment from the UK’s largest building society to develop its media strategy.
The European Union has launched an investigation into US laws banning internet gambling after complaints from European online betting operators. The Remote Gambling Association (RGA), which represents the interests of online betting companies, lodged a complaint last December claiming that US action against EU companies infringed international trade rules. Depending on the outcome of the […]