Brandpool scoops 7m brand brief for Southeastern Railways
Marketing WeekTrain operator Southeastern Railways has handed its 7m brand, advertising and marketing business to Brandpool.
Train operator Southeastern Railways has handed its 7m brand, advertising and marketing business to Brandpool.
TBWA/Stream, the brand entertainment arm of TBWA, has won the UK branded content business for premium ice cream brand Häagen Dazs, following a pitch. It is thought that parent company, General Mills, has given the London-based agency a UK-focused brief to create a number of branded properties, such as summer events. A number of undisclosed […]
The Carbon Trust was set up to help organisations reduce their carbon emissions and develop low carbon technologies so that the Government meets its carbon reduction targets. Despite calling itself a private company, virtually all the Carbon Trust’s funding comes from the Government, at an annual cost of £103m, £12m of which is allocated to […]
Unilever is introducing a raft of extensions to its Dove brand. It is investing £4m in the UK launch of Dove go fresh, a fragrance-driven collection of products aimed at women in their 20s. The new range, which will also be launched in the US, has three variants – Refreshing, Energising and Cooling – with […]
The Body Shop and MTV Networks International are launching a global campaign that aims to raise funds for the Staying Alive Foundation, an HIV and AIDS charity. The retailer has created a new limited edition Guarana Lip Butter, which will be sold in its stores in 55 countries. All proceeds will go directly to the […]
Johnson & Johnson (J&J) is understood to be planning to bring its “power cleanser”, Neutrogena Wave, to the UK. The company claims the product, which was recently launched in the US, is a breakthrough.
The Advertising Standards Authority (ASA) has rejected complaints that an ad campaign for tea brand Twinings is racist. The ads for its Lady Grey and Earl Grey teas featured comedian Stephen Fry working behind the counter in a teashop with a young American black man called Tyrone. The ads had the strapline: “Try something different. […]
Suso, the start-up drinks company, is planning to position itself as a “media owner, as opposed to buyer”, with the launch of a quarterly lifestyle magazine and beefed-up online presence. The company is keen to develop original content as part of its marketing drive. It says it has already secureda distribution partner forthe magazine, but […]
Persil says small ones are greener
The Climate Group is calling on brands to put sector rivalries aside and unite to cut carbon dioxide (CO2) emissions. The group, which was set up in 2004 to bring governments and companies together to tackle climate change, wants more companies to join its We’re In This Together initiative. The scheme was launched last year […]
Nokia is taking over seven 48-square-metre digital advertising sites at Heathrow’s Terminal 5. The Finnish mobile operator will use the cubes – dubbed the Nokia Tower – to promote its flagship store. The sites, which run one end of the terminal to the other, are the only ones to be sold directly by BAA. The […]
Monetise, the digital media developer, has won the advertising sales contract for new gadget website, Megawhat.tv. The deal will cover video advertising and sponsorship of certain sections of the site. The developer says that as well as standard pre-roll and post-roll video ads, brands will have the chance to sponsor the video sections of the […]
Thresher Group has appointed Superdrug marketer Vibha Hardaker as group marketing director. The appointment comes as the drinks retailers embarks on an overhaul of its brands. Hardaker will report to Thresher Group trading director, Lloyd Stephens, and has a brief to underpin growth strategy as it three brands, Wine Rack, The Local and Threshers, are […]
Red Bull is entering the cola market with its first product launch outside of its flagship energy drink. Red Bull Simply Cola will be positioned as a premium and 100% natural cola. The product will launch at the end of April and will be the only cola made with Kola nut and coca leaf. It […]
Gola has appointed MPG to its 1m media planning and buying account. The business was previously handled by Media Vision Manchester although the MPG has won it without a competitive pitch.