Bauer Consumer Media has promoted Andria Vidler as top marketer across its entire portfolio of brands. Vidler, who is currently managing director of Magic 105.4 and EMAP’s national digital brands, will take over the role later this month. Vidler, who joined EMAP in 2005, will become chief marketing officer across all of the former EMAP […]
Five Life, the digital channel, is being relaunched as Fiver at the end of next month as part of an overhaul of the Five portfolio. It is the first major project led by managing director of content, Lisa Opie, since she took over the broadcaster’s marketing. The channel, which was launched just 18 months ago, […]
Arriva Trains Wales is launching a comic book-inspired ad campaign to encourage people to think about passenger safety. It will break over the Easter weekend and will run “indefinitely”. The integrated campaign uses three characters – SuperTwerp, Rush Gordon and Wander Women – which are based on the DC Comics superheroes. The ads depict the […]
Crown Paints is sponsoring Premier League football team Blackburn Rovers in a three-year sponsorship deal worth £5m. It will replace Bet24.com, the Lancashire team’s current sponsor, at the start of next season. The deal includes shirt sponsorship, perimeter board advertising, corporate hospitality and “ongoing branding” opportunities with the 1994-1995 Premier League champions. The paint company […]
Just under a year ago, eight of the UK’s most powerful chief executives stood side by side with then Prime Minister Tony Blair and pledged to take action against climate change. Robert Lester learns the Together initiative has done much to reduce CO2 emissions, but there is a long way to go
Far from going downhill, the one-time Anita Roddick empire has been given a shot in the arm by Paris- based cosmetics giant L’Or蠬. But it needs to push its green credentials further, says Camille Alarcon
Such is the complexity of green issues that consumers are seeking leadership and guidance from brands, and they increasingly expect this to be achieved through action – such as M&S’s Plan A
While it has always been a big seller, the reinvigoration of the cider market by ‘over-ice’ drinks means Strongbow will need to keep innovating if it is to maintain recent growth, says Sonoo Singh
What do a new Carry On film, short man syndrome and football teams in red shirts have in common? Horace Walpole says its all serendipity
As shoppers become more difficult to charm, marketers need to come up with more subtle ways to grab their attention. Could the solution lie outside, not inside the shops? asks Jo-Anne Flack
Loyalty schemes are often used as a quick fix by marketers to lure customers to their brand and keep them coming back. But they will not work unless they benefit both parties. By David Benady
Consistency and cohesion that don’t sacrifice creativity are key elements in a successful logo or brand campaign. Ian Whiteling learns the secrets behind effective design management
The promise to leave a grassroots sports legacy afterthe 2012 Olympics could be a chance for brands totap into the nation’s shared passion, says Andy Anstey
The growth of online ‘trusted-advisor’ services reflects how markets are becoming reorganised around consumer processes and events
The National Health Service is set to usher in a new era when it announces that patients finally get the right to be customers. Gordon Brown’s government will give us the choice about where to get heart surgery, radiotherapy, or treatment for diabetes. Under its Patient Choice agenda, from April the Department of Health will […]